FreeCause Innovates Status Quo Loyalty Rewards Marketing

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May 11, 2010
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FreeCause Innovates Status Quo Loyalty Rewards Marketing

Leading Affinity Toolbar Company Expands Platform to Include Rewards Shopping Mall, Web Search Feed, and Dynamic Notification System

BOSTON, May 11 -- Today, FreeCause Inc. launched three new products in its Loyalty Rewards Suite - all designed to leverage the power of the Web to gain unprecedented member reach and strengthen member loyalty.  Combining innovative technology with an industry leading merchant partner network, FreeCause solutions expand the ways in which members are able to earn rewards and interact with organizations.

"For too long loyalty rewards marketing has just relied on members to visit a mall," said Justin Holland, Chief Operating Officer of FreeCause. "Our collection of products allows organizations to reach its members wherever they are; online, on web search results pages, at online retailers, malls, social networks and even news sites. Everything we're doing makes these programs relevant and exciting again."

  FreeCause's Loyalty Rewards Suite includes:

  Affinity Toolbar

A browser extension that leverages prime real estate to share engaging, dynamic content while simultaneously converting member web searching and shopping into rewards.

Web Search Feed

A white-label Web Search Feed, powered by Yahoo!, that offers custom branded search results with rewards earnings from every web search.

Dynamic Notification System

A browser based alert system that displays unobtrusive reminders and promotions for in-network merchant sites to stimulate shopping by notifying members when and where they can shop to earn rewards.

Rewards Shopping Mall

A quick deployment online shopping solution that can launch in days providing special offers, discounts and coupons while also rewarding members every time they shop at 2,500+ top Internet merchants in our network.

Increasing product usage and retention are top concerns for every loyalty program. FreeCause's Loyalty Rewards Suite addresses these challenges by engaging members with compelling ways to earn rewards through ubiquitous digital marketing vehicles.

"It's important to capture a significant share of the member's behavior, often in the form of spend, in order to maintain relevancy," said Blaine Dangel, VP of Marketing and Creative. "We are continually innovating the ways members can earn rewards and how our clients are able to present those rewards to their members.  These additions to our Loyalty Rewards Suite are just the beginning of our engagement strategy."

FreeCause will be exhibiting at the Loyalty Expo in Orlando, FL on June 5th and 6th.  During the show, FreeCause will announce three new clients, each an industry leader in their respective fields.

  To learn more about FreeCause, visit http://www.freecause.com.

  About FreeCause

FreeCause is full service technology and marketing firm that develops and enhances loyalty rewards programs for major brands, airlines, hotels, sports teams and nonprofits. Headquartered in Boston, MA we offer a comprehensive portfolio of market-leading technology and expertise that allows organizations to accelerate lasting, profitable relationships with their customers and supporters. With more than 10 million subscribers, our advanced loyalty and engagement solutions drive user behavior and strengthen brand loyalty while simultaneously generating new revenue streams for organizations through our extensive network of merchants and partners. FreeCause is a wholly owned subsidiary of Rakuten, Inc (JASDAQ: 4755).

Source: FreeCause Inc.
   

CONTACT:  Stephen Avalone, +1-774-722-8737

Web Site:  http://www.freecause.com/

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