For the First Time, InfoComm 100 Invites Virtual Audience to Sessions Streamed with Mediasite

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April 29, 2010
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For the First Time, InfoComm 100 Invites Virtual Audience to Sessions Streamed with Mediasite

Sonic Foundry Partners with InfoComm International to webcast prestigious AV conference

MADISON, Wis., April 29 -- Sonic Foundry, Inc. (NASDAQ:SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced the company's Mediasite webcasting platform will be used to stream sessions at InfoComm 100, taking place April 29 to May 1 in Chantilly, Va.

InfoComm 100 is an executive-level, three-day invitation-only meeting. One hundred industry leaders from all sectors of AV, including corporate, education and government will be present to discuss the current state of the market, future prospects, emerging technologies, challenges and opportunities. Topics covered will include cultural, social and economic changes in AV, the technological impact of cloud computing, collaborative tools and intelligent software, Integrated Project Delivery, lean manufacturing and project delivery methods, LEED project approaches and leadership.

"One of the most valuable things about InfoComm 100 is the ability for industry experts to convene and exchange ideas that will advance the audiovisual industry," said Randal A. Lemke, Executive Director and CEO, InfoComm International. "We value Sonic Foundry's ongoing partnership in helping share the knowledge born here with remote audiences."

Speaker sessions of InfoComm 100 will be streamed and available for on-demand public viewing after the conference at http://www.sonicfoundry.com/infocomm100.

"InfoComm 100 offers the unique opportunity to engage some of the most influential people in the AV industry. Sonic Foundry is honored to not only have a seat at the table, but also to continue to strengthen our long-held relationship with InfoComm by capturing this important gathering of industry leaders for the first time," said Rob Lipps, executive vice president of Sonic Foundry.

The patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.

About InfoComm International

InfoComm, the international trade association for the professional AV industry, is the leading resource for AV conferences, exhibitions, education, certification, news and market research. InfoComm's website is http://www.infocomm.org.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ:SOFO)(NASDAQ:www.sonicfoundry.com) is the global leader for rich media webcasting and knowledge management, providing enterprise communication solutions for 1,800 customers in education, business and government. Powered by Mediasite, the patented webcasting platform which automates the capture, management, delivery and search of lectures, online training and briefings, Sonic Foundry empowers people to transform the way they communicate. Through the Mediasite platform and its Events Services group, the company helps customers connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers around the globe use webcasting to bridge time and distance, accelerate research and improve performance.

Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

Source: Sonic Foundry, Inc.
   

CONTACT:  Tammy Kramer of Sonic Foundry, Inc., +1-608-237-8592,
tammyk@sonicfoundry.com

Web Site:  http://www.sonicfoundry.com/

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