Blancco Helps Sims Recycling Solutions Convert

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April 26, 2010
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Business Risk to Peace of Mind
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Blancco Helps Sims Recycling Solutions Convert Business Risk to Peace of Mind

Data Erasure Tools Fuel Innovative Online Asset Management System, Allowing for Safe Reuse or Resale of Data-Rich Equipment

JOENSUU, Finland, April 26, 2010--     Blancco, the global leader in data erasure and end-of-lifecycle
solutions, today announced that Sims Recycling Solutions ensures assets are
data safe before they are recycled or refurbished by embedding Blancco's data
erasure software into its proprietary online system, WebView.

    With 37 sites around the world, Sims Recycling Solutions is a global
leader in electrical and electronics recovery and recycling. In 2009 alone,
Sims Recycling processed more than 660 million pounds of electronics and
refurbished 1.5 million assets. To help customers simplify the management of
these assets and mitigate business risks associated with electronic asset
recycling, Sims Recycling Solutions created WebView, a proprietary online
system fueled by the world's most certified data erasure software from
Blancco.

    On a daily basis, businesses struggle to secure data on computers and
other electronic assets, such as servers, flash drives and other data-rich
equipment, that have served their initial purpose. WebView provides customers
with real-time information about recovered IT assets throughout every stage
of the asset recovery process. A critical element in the WebView system is
Blancco data erasure software, which provides disk wiping, harvesting of
software licenses and auditable reports of disk erasure status.

    Through WebView, Blancco provides customers with proof and peace of mind
that data and software licenses are properly secured by Sims Recycling
Solutions' facilities or on-site services before asset reassignment.

    "WebView is a business-critical system for Sims Recycling Solutions that
controls our facilities, logistics and the secure reuse of IT assets for our
clients," says Jon Godfrey, Product Director for Sims' Lifecycle Services
proposition. "Blancco software is integral to WebView's functionality in that
it tells us whether each asset is data safe and also captures a variety of
information about those assets, without manual intervention and potential
human error. With Blancco embedded into WebView, we can reduce business risk
for our clients, and I can sleep at night knowing we have processed a couple
of thousand PCs that have been 'blanccoed'-a term commonly used by our
technicians to indicate an asset is fully erased and secure."

    Sims is currently standardizing all data erasure on Blancco software. The
two companies have agreed on long-term cooperation and continued joint effort
on data safe IT assets for recycling and refurbishing.

    To read the full Sims Recycling Solutions case study or to learn more
about Blancco data erasure solutions, please visit Blancco at
http://www.blancco.com. For more information on Sims Recycling Solutions,
please visit their website at http://simsrecycling.com/.

   
    Media Contact:

    Monica Shaw
    +1-770-367-9534
    mshaw@carabinerpr.com

Source: Blancco Ltd

Media Contact: Monica Shaw, +1-770-367-9534, mshaw@carabinerpr.com

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