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Spotzer Launches Ground Breaking Website Creation Services
AMSTERDAM, April 19, 2010--
- Comprehensive New Offering Targets Yellow Page Publishers Racing to
Provide Affordable Websites to Local Advertisers
Spotzer Media Group (http://www.spotzer.com), the technology driven
creative agency that acts as video partner for major yellow page publishers
in 20 countries, today announced the launch of a new service - affordable
websites with full service customization.
Leveraging the systems, people and expertise Spotzer has developed making
video advertising fast, easy and affordable for small businesses. The new
website services are designed to help yellow pages publishers accelerate
their transformation from pure directories to general advertising agencies.
"Small businesses increasingly view their websites as the centerpiece of
all marketing activities," noted Spotzer founder and CEO Andrew Klein. "And
some large publishers have clearly shown that there are large revenues and
healthy profits in building websites. However, while there are software
platforms supporting the mass creation of websites, no fulfillment specialist
has yet put together the full range of services required to help small
businesses convert smart templates into well performing websites."
The new Spotzer services provide a turnkey fulfillment solution for
yellow page publishers. Content gathering, client support, copywriting, and
photo and image provision are all included. In addition, Spotzer ensures the
sites are strongly optimized for search engines. Spotzer also handles URL
registrations and transfers.
Building on its success provisioning ready-to-air videos, the new
services also take advantage of stock inventories of quality photographs as
well as archives of stock copy, all smartly organized in industry specific
templates that are managed with exclusivity rights by region. The stock
assets, supported by Spotzer's proprietary technology, allow Spotzer to
deliver "ready to publish" draft sites within minutes of receiving an order
from a publisher. The draft sites instantly reflect a blend of stock
materials and information about the business.
Spotzer's call center professionals then launch e-mails and phone calls to
support advertisers in further customizing their sites. Online content
gathering and editing tools are employed to make the revision process easy
and efficient. A network of copywriters is called upon to enhance client
inputs and internal image and SEO specialists provide further assistance.
Fully customized sites are delivered in less than a week.
In launching the new services, Spotzer has worked closely with
Israel-based WebsPlanet (http://www.websplanet.com,) a leading provider of
platforms for the mass production of websites.
"WebsPlanet was selected by European Directories, our largest video
client, and through their Dutch subsidiary De Telefoongids, our first client
for our website offering," explained Mira Gleisberg, a Spotzer executive and
architect of its website services. "We are delighted to work with WebsPlanet
and look forward to implementing our services in conjunction with their
platform in other markets. We are also working with other prospects that use
alternative platforms for site building."
"We can accelerate the rollout of a very competitive website offering,"
continued Klein. "We can also help publishers reduce costs and virtually
eliminate upfront investments and fixed expenses. Most importantly, we can
help them quickly deliver high quality sites that please their clients, rank
strongly in terms of SEO and effectively convert leads to actions."
About Spotzer.
Spotzer Media Group is the first global advertising agency dedicated to
making high quality digital advertising fast, affordable and highly targeted.
We offer small and local advertisers a range of innovative video and website
products and services through partnerships with media companies, directory
and local search publishers and advertising and media agencies.
Spotzer is based in Amsterdam and has offices in New York and Melbourne,
Australia. Shareholders include Sierra Ventures, Cyrte Investments and
European Directories. Learn more at http://www.spotzer.com.
Source: Spotzer Media Group
Contact: Jeroen Coppelmans, Spotzer Media Group, jeroen@spotzer.com, +1-917-562-9196
Spotzer Launches Ground Breaking Website Creation Services
AMSTERDAM, April 19, 2010--
- Comprehensive New Offering Targets Yellow Page Publishers Racing to
Provide Affordable Websites to Local Advertisers
Spotzer Media Group (http://www.spotzer.com), the technology driven
creative agency that acts as video partner for major yellow page publishers
in 20 countries, today announced the launch of a new service - affordable
websites with full service customization.
Leveraging the systems, people and expertise Spotzer has developed making
video advertising fast, easy and affordable for small businesses. The new
website services are designed to help yellow pages publishers accelerate
their transformation from pure directories to general advertising agencies.
"Small businesses increasingly view their websites as the centerpiece of
all marketing activities," noted Spotzer founder and CEO Andrew Klein. "And
some large publishers have clearly shown that there are large revenues and
healthy profits in building websites. However, while there are software
platforms supporting the mass creation of websites, no fulfillment specialist
has yet put together the full range of services required to help small
businesses convert smart templates into well performing websites."
The new Spotzer services provide a turnkey fulfillment solution for
yellow page publishers. Content gathering, client support, copywriting, and
photo and image provision are all included. In addition, Spotzer ensures the
sites are strongly optimized for search engines. Spotzer also handles URL
registrations and transfers.
Building on its success provisioning ready-to-air videos, the new
services also take advantage of stock inventories of quality photographs as
well as archives of stock copy, all smartly organized in industry specific
templates that are managed with exclusivity rights by region. The stock
assets, supported by Spotzer's proprietary technology, allow Spotzer to
deliver "ready to publish" draft sites within minutes of receiving an order
from a publisher. The draft sites instantly reflect a blend of stock
materials and information about the business.
Spotzer's call center professionals then launch e-mails and phone calls to
support advertisers in further customizing their sites. Online content
gathering and editing tools are employed to make the revision process easy
and efficient. A network of copywriters is called upon to enhance client
inputs and internal image and SEO specialists provide further assistance.
Fully customized sites are delivered in less than a week.
In launching the new services, Spotzer has worked closely with
Israel-based WebsPlanet (http://www.websplanet.com,) a leading provider of
platforms for the mass production of websites.
"WebsPlanet was selected by European Directories, our largest video
client, and through their Dutch subsidiary De Telefoongids, our first client
for our website offering," explained Mira Gleisberg, a Spotzer executive and
architect of its website services. "We are delighted to work with WebsPlanet
and look forward to implementing our services in conjunction with their
platform in other markets. We are also working with other prospects that use
alternative platforms for site building."
"We can accelerate the rollout of a very competitive website offering,"
continued Klein. "We can also help publishers reduce costs and virtually
eliminate upfront investments and fixed expenses. Most importantly, we can
help them quickly deliver high quality sites that please their clients, rank
strongly in terms of SEO and effectively convert leads to actions."
About Spotzer.
Spotzer Media Group is the first global advertising agency dedicated to
making high quality digital advertising fast, affordable and highly targeted.
We offer small and local advertisers a range of innovative video and website
products and services through partnerships with media companies, directory
and local search publishers and advertising and media agencies.
Spotzer is based in Amsterdam and has offices in New York and Melbourne,
Australia. Shareholders include Sierra Ventures, Cyrte Investments and
European Directories. Learn more at http://www.spotzer.com.
Source: Spotzer Media Group
Contact: Jeroen Coppelmans, Spotzer Media Group, jeroen@spotzer.com, +1-917-562-9196