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TBG Signs Up Playfish
Recent Electronic Arts Acquisition Joins US Client Roster
LONDON, April 14, 2010-- Electronic Arts (EA), a leading global interactive entertainment software
company, has joined TBG's client roster. TBG, an online advertising and
digital performance agency, will be managing Playfish's (recently acquired by
EA) Facebook spend in US and European markets, working closely with the
Playfish marketing team to optimize spend.
Electronic Arts develops, publishes and distributes interactive software
worldwide for video game systems, personal computers, wireless devices and
the Internet. The deal with TBG will cover a number of games within the
EA/Playfish stable.
Simon Spaull, head of TBG's US office commented, "This is a fantastic win
for TBG and for ONE Media Manager in the US. Our business is really moving
forward and Electronic Arts is such a great name to have on our books. We
look forward to working with them in the US and across Europe."
ONE Media Manager is an online display advertising campaign management
system developed to simplify and speed the process of advertising on social
media. TBG was one of Facebook's first appointed ad API agencies.
Note to Editors:
Photography available on request.
TBG
TBG is a performance-based digital advertising agency specialising in
delivering definitive ROI to clients. Focusing on routes to market that
support Direct Response activity, TBG offers a full solution from start to
finish including campaign creative, search, media planning and buying,
analysis and optimisation together with full account management services.
Clients' KPIs are constantly monitored and optimised, often past the stage of
acquisition through to back end profitability. TBG continues to work closely
with Facebook to share and develop its knowledge base. Clients include Zoosk,
Vodafone, Unicef and Santander. Find out more at http://www.tbglondon.com
Source: TBG
For further information please contact: Shelley Facius, Juice PR Ltd, Email: shelley@juicepr.bi, Tel: +44-7802-753653
TBG Signs Up Playfish
Recent Electronic Arts Acquisition Joins US Client Roster
LONDON, April 14, 2010-- Electronic Arts (EA), a leading global interactive entertainment software
company, has joined TBG's client roster. TBG, an online advertising and
digital performance agency, will be managing Playfish's (recently acquired by
EA) Facebook spend in US and European markets, working closely with the
Playfish marketing team to optimize spend.
Electronic Arts develops, publishes and distributes interactive software
worldwide for video game systems, personal computers, wireless devices and
the Internet. The deal with TBG will cover a number of games within the
EA/Playfish stable.
Simon Spaull, head of TBG's US office commented, "This is a fantastic win
for TBG and for ONE Media Manager in the US. Our business is really moving
forward and Electronic Arts is such a great name to have on our books. We
look forward to working with them in the US and across Europe."
ONE Media Manager is an online display advertising campaign management
system developed to simplify and speed the process of advertising on social
media. TBG was one of Facebook's first appointed ad API agencies.
Note to Editors:
Photography available on request.
TBG
TBG is a performance-based digital advertising agency specialising in
delivering definitive ROI to clients. Focusing on routes to market that
support Direct Response activity, TBG offers a full solution from start to
finish including campaign creative, search, media planning and buying,
analysis and optimisation together with full account management services.
Clients' KPIs are constantly monitored and optimised, often past the stage of
acquisition through to back end profitability. TBG continues to work closely
with Facebook to share and develop its knowledge base. Clients include Zoosk,
Vodafone, Unicef and Santander. Find out more at http://www.tbglondon.com
Source: TBG
For further information please contact: Shelley Facius, Juice PR Ltd, Email: shelley@juicepr.bi, Tel: +44-7802-753653