Double Encore Completes Acquisition of iPhone Application Studio

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April 13, 2010
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Double Encore Completes Acquisition of iPhone Application Studio

Award-Winning Mobile Application Leader Prepares for Explosive Growth

SAN JOSE, Calif., April 13 -- Double Encore, Inc., a leader in branded mobile applications, today announced its acquisition of Massively Overrated, LLC, an iPhone application boutique known for cutting edge design and build quality.

Double Encore's world-class iPhone and iPad design and development services are in incredible demand; Q1 2010 revenues were up 220% from last year. The acquisition of Massively Overrated allows Double Encore to deliver more of the premium apps that brands desire.

"Everywhere we turn the largest, most well-respected companies are asking us to be their iPhone and iPad application partner," said Dan Burcaw, Founder and CEO of Double Encore. "This acquisition is just one of the strategic decisions we're making to meet the explosive demand and define excellence in our industry."

Massively Overrated has a knack for laser-targeting their audience and delivering tremendous craftsmanship. The studio's first app, Coathangr, was designed to serve fashion-centric microbloggers. More recently, the team developed the iPhone version of Typewar, a multiplayer typography game that is incredibly popular with graphic designers. Their work has been featured on the App Store, has received rave reviews from sites like The Unofficial Apple Weblog and Just Another iPhone Blog, and continues to elicit praise from users.

"Our strengths are implausibly compatible. Combine Massively Overrated's design sensibility with Double Encore's experience and rock star developers, and I think that top brands looking for a winning mobile strategy have a new reason to get excited," stated Dave Wiskus, co-founder of Massively Overrated, now Double Encore's Chief Design Officer. Wiskus' co-founder, Jay Graves, is now Double Encore's Chief Technology Officer.

Double Encore was launched in 2008 and has subsequently brought over 30 iPhone and iPad applications to market. The company is perhaps most well-known for developing the award-winning 91st PGA Championship application for Turner Sports and the NBA Game Time iPhone and iPad applications for NBA Digital.

About Double Encore

Double Encore partners with top brands and enterprises who desire world-class mobile applications which are beautifully designed and masterfully developed. Double Encore provides deep market insight and strategy with each engagement. For more information, visit us on the web at http://www.doubleencore.com and follow us on Twitter at http://www.twitter.com/doubleencore.

Source: Double Encore, Inc.
   

CONTACT:  Dan Burcaw, CEO of Double Encore, +1-650-395-7874,
dan@doubleencore.com

Web Site:  http://www.doubleencore.com/

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