The BradField Company Announces Consulting Agreement With Licensing Industry Expert for 'Digital Novel' Inanimate Alice

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April 8, 2010
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The BradField Company Announces Consulting Agreement With Licensing Industry Expert for 'Digital Novel' Inanimate Alice

NEW YORK, April 8 -- The BradField Company announced today that it has signed an agreement with licensing specialist Donna M. Bruschi to assist the company in marketing, promoting and licensing its critically acclaimed interactive property, Inanimate Alice.

"Donna M. Bruschi's IP and licensing expertise in the global marketplace will help establish new contacts as we search for publishing house and media partners to promote and distribute Inanimate Alice," said Ian Harper, CEO of The BradField Company. "She has extensive experience in licensing world-renowned brands, and will be a key player in helping take Inanimate Alice to the next level."

"I am extremely excited about the opportunity to work with The BradField Company, and about the innumerable opportunities that we have in front of us with Inanimate Alice," said Ms. Bruschi. "Inanimate Alice is at the forefront of mixed-media educational tools, and I am confident that we can work together to bring this ground-breaking educational title to parents, educators and media savvy children all over the world."

The BradField Company is the creator and producer of the digital publishing property Inanimate Alice.  Inanimate Alice is a "digital novel" combining text, audio, video, special effects, and gaming to explore a form of storytelling in which the reader is converted into an active participant. Wholly grassroots, Alice has garnered numerous international awards, acclaim and fans all over the world including several ministries of education, literacy groups and advocates, digital media and publishing experts, educators and students alike (http://www.inanimatealice.com).

Donna M. Bruschi is a licensing, branding and marketing consultant with over a decade of experience working across all media formats and consumer products for educational, entertainment, digital and consumer brands.  Ms. Bruschi has successfully developed licensing programs and products for brands such as Sesame Street, The Muppets, Dora the Explorer, The Lord of The Rings, The Care Bears and SpongeBob SquarePants in markets around the globe.

http://www.inanimatealice.com/

CONTACT:  Donna M. Bruschi, +1-917-720-3216, donna.m.bruschi@gmail.com

Source: The BradField Company
   

CONTACT:  Donna M. Bruschi, +1-917-720-3216, donna.m.bruschi@gmail.com,
for The BradField Company

Web Site:  http://www.inanimatealice.com/

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