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MultiVu Video Feed: Yelp.com Announces Major Product Changes
Popular Local Search Site Seeks to Maximize Transparency, Minimize Confusion
NEW YORK, April 6 --
SATELLITE FEEDS:
----------------
Tuesday, April 6th, 2010 Tuesday, April 6th, 2010
6:00-6:15 AM ET 1:00-1:15 PM ET
Galaxy 3 Galaxy 3
Transponder 21 Transponder 21
C-Band C-Band
Downlink Freq: 4120 H Downlink Freq: 4120 H
NEWS: Yelp Provides More Transparency around Review Filter to Eliminate Confusion; Discontinues "Favorite Review"
FORMAT: B-roll and Soundbites
STORY SUMMARY:
Yelp (http://www.yelp.com/), the community-led local search site, today outlined steps it is taking to increase transparency across the site to minimize confusion around how user reviews are presented to consumers. Beginning today, anyone who wants to see which reviews have been identified by Yelp's automated review filter will be able to do so via a link to a separate page containing that content. The company has also eliminated the "Favorite Review" feature that has been a part of its advertising product for the past four years.
SOUNDBITES:
Jeremy Stoppelman, co-founder and CEO, Yelp.com
Dr. Vail Reese, MD, Union Square Dermatology, Yelp advertiser
Joe Alexander, Owner, Keetsa Mattress, Yelp advertiser
B-ROLL INCLUDES: ***Press Release***Product Shots (Review Filter) ***Product Shots (Favorite Review feature: before and after) ***Product Shots (Free business owner guide and tools on Yelp)
Interior shots of Yelp's San Francisco office
VIDEO PROVIDED BY: Yelp.com
Source: Yelp.com
CONTACT: FOR TECHNICAL INFORMATION PLEASE CALL: Beyond Pix,
+1-415-434-1027 or FOR STORY INFORMATION PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3
Web Site: http://www.yelp.com/
MultiVu Video Feed: Yelp.com Announces Major Product Changes
Popular Local Search Site Seeks to Maximize Transparency, Minimize Confusion
NEW YORK, April 6 --
SATELLITE FEEDS:
----------------
Tuesday, April 6th, 2010 Tuesday, April 6th, 2010
6:00-6:15 AM ET 1:00-1:15 PM ET
Galaxy 3 Galaxy 3
Transponder 21 Transponder 21
C-Band C-Band
Downlink Freq: 4120 H Downlink Freq: 4120 H
NEWS: Yelp Provides More Transparency around Review Filter to Eliminate Confusion; Discontinues "Favorite Review"
FORMAT: B-roll and Soundbites
STORY SUMMARY:
Yelp (http://www.yelp.com/), the community-led local search site, today outlined steps it is taking to increase transparency across the site to minimize confusion around how user reviews are presented to consumers. Beginning today, anyone who wants to see which reviews have been identified by Yelp's automated review filter will be able to do so via a link to a separate page containing that content. The company has also eliminated the "Favorite Review" feature that has been a part of its advertising product for the past four years.
SOUNDBITES:
Jeremy Stoppelman, co-founder and CEO, Yelp.com
Dr. Vail Reese, MD, Union Square Dermatology, Yelp advertiser
Joe Alexander, Owner, Keetsa Mattress, Yelp advertiser
B-ROLL INCLUDES: ***Press Release***Product Shots (Review Filter) ***Product Shots (Favorite Review feature: before and after) ***Product Shots (Free business owner guide and tools on Yelp)
Interior shots of Yelp's San Francisco office
VIDEO PROVIDED BY: Yelp.com
Source: Yelp.com
CONTACT: FOR TECHNICAL INFORMATION PLEASE CALL: Beyond Pix,
+1-415-434-1027 or FOR STORY INFORMATION PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3
Web Site: http://www.yelp.com/