PopCap Launches Plants vs. Zombies(TM) HD App for iPad(R)

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April 2, 2010
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PopCap Launches Plants vs. Zombies(TM) HD App for iPad(R)

Latest Adaptation Takes App Store Mega-Hit Game to New Heights; Highlights Multi-Touch Capability with New Features and Exclusive Mini-Game

SEATTLE, April 2 -- PopCap Games, maker of some of the world's most popular video games, today announced its Plants vs. Zombies(TM) HD app for iPadĀ® is now available on the App Store. Since its introduction on the iPhone(TM) and iPodĀ® touch in February, Plants vs. Zombies has sold more than 650,000 units. With this latest adaptation, PopCap is propelling the Plants vs. Zombies franchise to new heights - delivering even more great gameplay and exclusive features tuned specifically for iPad. The Plants vs. Zombies HD app for iPad is available for US$9.99 from the App Store on iPad, or at:  http://www.itunes.com/appstore/.

"The iPad is a fantastic platform for gaming, and Plants vs. Zombies HD allows us to show off the great new features and functionality of this exciting device," said Andrew Stein, director of mobile business development at PopCap. "In this adaptation, we've focused on the iPad's Multi-Touch capabilities and opportunities for new gameplay like the Buttered Popcorn mini-game that will excite both new and current players."

The Plants vs. Zombies HD app for iPad offers all 50 levels of Adventure and QuickPlay modes as well as Survival mode from the original Apple Macintosh and Windows PC game. It also includes four all-new achievements (for a total of 17) and 18 mini-games, including Buttered Popcorn - exclusive to the iPad - offering frantic and fun gameplay where players attack zombies by first "buttering" them up before firing corn-cob cannons at them. To defeat the growing hordes of zombies, players can touch them to place butter on their heads. With the Multi-Touch user interface, players can select up to eleven zombies at a time, targeted for "buttering" by the powerful cob cannons. The game's non-stop action is presented in full 1040x768 resolution, delivering stunning visual effects rarely seen in mobile gaming.

Originally launched on the PC and Mac in May of 2009 to universal acclaim, Plants vs. Zombies was introduced for iPhone and iPod touch earlier this year, where it quickly became a global phenomenon. The game reached the #1 position on the App Store Top Grossing charts in more than 20 countries worldwide, including the U.S., Canada, China, Russia, Australia, Germany, Denmark, Ireland, and Norway.

About PopCap

PopCap Games (http://www.popcap.com) is the leading multi-platform provider of fun, easy-to-learn, captivating video games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 260 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, and Shanghai. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled, has sold more than 50 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap's games are played on the Web, social platforms, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone, iPad and more), popular game consoles (such as Xbox and DS), and in-flight entertainment systems. PopCap is the only "casual games" developer with leading market share across all major sales channels, including social, Web portals, retail stores, mobile phones, MP3 players, and game devices.

The PopCap logo and all other trademarks used herein that are listed at http://www.popcap.com/trademarks are owned by PopCap Games, Inc. or its licensors and may be registered in some countries. Other company and product names used herein may be trademarks of their respective owners and are used for the benefit of those owners.

Source: PopCap Games
   

CONTACT:  Laurie Thornton, +1-650-654-2660, laurie@radiatepr.com, or
Garth Chouteau, +1-415-602-8147, garth@popcap.com

Web Site:  http://www.popcap.com/

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