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Advertising ... Personal
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KENSHOO to Make Next Generation Social Media Advertising ... Personal
SAN FRANCISCO, April 1, 2010-- Kenshoo, a global leader in online marketing optimization technology,
announced today a tool which will enable online marketers on Facebook(R) to
optimize online marketing spend to acquire new high value customers. KENSHOO
is now integrated with Facebook's Ads API, which allows targeting of
Facebook's more than 400 million active users. KENSHOO gives savvy
advertisers the ability to consolidate search and social marketing channels
to understand the broader media mix and where to focus budgets. At the center
of KENSHOO's Facebook solution is a dynamic targeting system that provides
advertisers control and depth in targeting and optimizing marketing spend
around high-value customers.
The new Facebook integration expands the power of Kenshoo's existing
online SEM advertising optimization platform to offer increased marketing
program visibility and control to both agencies and advertisers. Marketers
can now take advantage of Kenshoo's automated RealTime Campaigns technology,
full multi-channel tracking and algorithmic bid optimization technology to
further their online marketing dollar.
" Kenshoo has developed tools on the Facebook API that will help
marketers better understand the value of their Facebook advertising
campaigns," said Grady Burnett, Facebook's director of online sales and
operations. "Kenshoo's integration, which includes proprietary conversion
path tracking and a unique desktop application, will also allow marketers to
manage their ads on Facebook and to measure their value more easily."
"It was clear from the beginning that we have an amazing opportunity in
front of us. Facebook has experienced formidable growth and is advancing its
leadership worldwide. Kenshoo is a superior technology to optimize marketing
spend around the right people. We love being in a position to deliver a
first-mover advantage and competitive edge to our customers." said Yoav
Izhar, CEO of Kenshoo. "The support and collaboration that we received from
Facebook has been phenomenal and we are excited to drive more value to online
advertisers"
KENSHOO Search has managed over 300 million ads in over 100 countries
generating over $10 Billion in revenue for agencies and advertisers last
year. KENSHOO provides the tools to manage and maximize pay-per-click
campaigns and brand campaigns through intelligent automation. This
integration brings the most sophisticated algorithms and methodologies in the
industry to the one of the largest web properties on the planet.
About Kenshoo
Kenshoo is the provider of KENSHOO(TM) Search, the only 3rd generation
end-to-end search marketing platform. KENSHOO Search's RealTime Campaigns
links a company's search marketing program with their e-commerce or inventory
to continually update campaigns to reflect up to date product information.
KENSHOO Local, based on the KENSHOO Search platform, is the first enterprise
search platform designed specifically for the 'local' market, providing
significant value to agencies, resellers supporting SMBs or local franchises
by saving valuable time and resources while maximizing advertizing
effectiveness. Kenshoo's automation and optimization technology is being used
today by ad agencies and advertisers on five continents and in dozens of
languages. Customers include Omnicom, Zappos, Expedia, Hitwise,
TextBooks.com, iREP, LinkShare, and many more. Kenshoo is backed by venture
capital firms Sequoia Capital and Arts Alliance. http://www.kenshoo.com.
Facebook (R) is a registered trademark of Facebook Inc.
Contact:
Ari Rosenstein
Kenshoo
Tel: +1-877-536-7462
ariel.rosenstein@kenshoo.com
http://www.kenshoo.com
Monica Maron
Spicetree Communications
marketing@kenshoo.com
Source: Kenshoo
Contact: Ari Rosenstein, Kenshoo, Tel: +1-877-536-7462, ariel.rosenstein@kenshoo.com, http://www.kenshoo.com. Monica Maron, Spicetree Communications, marketing@kenshoo.com
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Profile: Tech
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Advertising ... Personal
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KENSHOO to Make Next Generation Social Media Advertising ... Personal
SAN FRANCISCO, April 1, 2010-- Kenshoo, a global leader in online marketing optimization technology,
announced today a tool which will enable online marketers on Facebook(R) to
optimize online marketing spend to acquire new high value customers. KENSHOO
is now integrated with Facebook's Ads API, which allows targeting of
Facebook's more than 400 million active users. KENSHOO gives savvy
advertisers the ability to consolidate search and social marketing channels
to understand the broader media mix and where to focus budgets. At the center
of KENSHOO's Facebook solution is a dynamic targeting system that provides
advertisers control and depth in targeting and optimizing marketing spend
around high-value customers.
The new Facebook integration expands the power of Kenshoo's existing
online SEM advertising optimization platform to offer increased marketing
program visibility and control to both agencies and advertisers. Marketers
can now take advantage of Kenshoo's automated RealTime Campaigns technology,
full multi-channel tracking and algorithmic bid optimization technology to
further their online marketing dollar.
" Kenshoo has developed tools on the Facebook API that will help
marketers better understand the value of their Facebook advertising
campaigns," said Grady Burnett, Facebook's director of online sales and
operations. "Kenshoo's integration, which includes proprietary conversion
path tracking and a unique desktop application, will also allow marketers to
manage their ads on Facebook and to measure their value more easily."
"It was clear from the beginning that we have an amazing opportunity in
front of us. Facebook has experienced formidable growth and is advancing its
leadership worldwide. Kenshoo is a superior technology to optimize marketing
spend around the right people. We love being in a position to deliver a
first-mover advantage and competitive edge to our customers." said Yoav
Izhar, CEO of Kenshoo. "The support and collaboration that we received from
Facebook has been phenomenal and we are excited to drive more value to online
advertisers"
KENSHOO Search has managed over 300 million ads in over 100 countries
generating over $10 Billion in revenue for agencies and advertisers last
year. KENSHOO provides the tools to manage and maximize pay-per-click
campaigns and brand campaigns through intelligent automation. This
integration brings the most sophisticated algorithms and methodologies in the
industry to the one of the largest web properties on the planet.
About Kenshoo
Kenshoo is the provider of KENSHOO(TM) Search, the only 3rd generation
end-to-end search marketing platform. KENSHOO Search's RealTime Campaigns
links a company's search marketing program with their e-commerce or inventory
to continually update campaigns to reflect up to date product information.
KENSHOO Local, based on the KENSHOO Search platform, is the first enterprise
search platform designed specifically for the 'local' market, providing
significant value to agencies, resellers supporting SMBs or local franchises
by saving valuable time and resources while maximizing advertizing
effectiveness. Kenshoo's automation and optimization technology is being used
today by ad agencies and advertisers on five continents and in dozens of
languages. Customers include Omnicom, Zappos, Expedia, Hitwise,
TextBooks.com, iREP, LinkShare, and many more. Kenshoo is backed by venture
capital firms Sequoia Capital and Arts Alliance. http://www.kenshoo.com.
Facebook (R) is a registered trademark of Facebook Inc.
Contact:
Ari Rosenstein
Kenshoo
Tel: +1-877-536-7462
ariel.rosenstein@kenshoo.com
http://www.kenshoo.com
Monica Maron
Spicetree Communications
marketing@kenshoo.com
Source: Kenshoo
Contact: Ari Rosenstein, Kenshoo, Tel: +1-877-536-7462, ariel.rosenstein@kenshoo.com, http://www.kenshoo.com. Monica Maron, Spicetree Communications, marketing@kenshoo.com
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Profile: Tech
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