Honor Play With Ground Breaking AI Technology and GPU Turbo Launched in India
Poster: SySAdmin
Posted on August 6, 2018 at 3:56:01 AM
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style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table><table class="row sub-header"style="background:#00837E;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From Huawei India</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">August 06, 2018 03:49 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">Honor Play With Ground Breaking AI Technology and GPU Turbo Launched in India</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p><span class="xn-location">NEW DELHI</span>, <span class="xn-chron">August 6, 2018</span> /PRNewswire/ --</p>
<p style="text-align: center"><b>Honor Brings 'Crazy Fast Crazy Smart' Experience to <span class="xn-location">India</span> with Honor Play </b> <span><b>at INR 19,999 and INR 23,999</b> </span> </p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="https://mma.prnewswire.com/media/682098/Honor_Logo.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
<ul type="disc">
<li><i>Honor Play is </i> <i>powered by the flagship Kirin 970 SoC with built-in Neural Processing unit (NPU)</i> </li>
<li><i>Honor's flagship technology GPU Turbo enters <span class="xn-location">India</span> with Honor Play</i> </li>
<li><i>Honor Play will be available exclusively on Amazon from <span class="xn-chron">6th August 2018</span> from 16:00 IST onwards</i> </li>
</ul>
<p>Honor, the sub-brand of Huawei, today launched its most anticipated and eagerly awaited high performance device - Honor Play that aims to deliver maximum performance at a phenomenal rate. The Honor Play is equipped with the flagship Kirin 970 AI processor, with 'Neural Processing Unit' (NPU) that specialises in the acceleration of Machine Learning (ML) algorithms to perform AI tasks. The stunning Honor Play will set the benchmark for exceptional graphics and user experience with the ingenious GPU Turbo Technology.</p>
<p> (Logo: <a href="http://email.prnewswire.com/wf/click?upn=ACCs9D5JFNgi-2B8LEUAKLHXW4qnnW1kzzTq9VmSoxCfFHkWGOYxOhttebqA78CmhXKnBDGbBzh1raTPP40ItRqQ-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75sk8UDbbQyxyWCrAhMc8QjqDz4u29WqxXyWcNSgTg46NhIgxM5aCqrlR00DY3dCJyV2Z7cKCdhZgykQcYV482QcEpR8WY6ahYMBql2j6G42K71IJILs0JKEBmS7uCKEK8w3wFszhy1RFWDxEnmKegUeDeyd-2FicYrywC4aVgmjQRbRJsV9S-2FLBucNIvK1fT3SVbw4T8UEiYL-2BIZ6h1oz92shcS6Bg3IFd-2FlNuFFrgpgZ9y4PkBkmqvTYNP6zw16oGmIvcdN2J-2BRYTUWr7tX2mNlw-3D-3D" rel="nofollow">https://mma.prnewswire.com/media/682098/Honor_Logo.jpg</a> )<br> </p>
<p>The Honor Play will be exclusively available on Amazon <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj8T4YnCcwwTzCT15Ys3NO-2F9diu6AEf2jkOF3FjW3vCDv_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75sk8UDbbQyxyWCrAhMc8QjqDz4u29WqxXyWcNSgTg46NhIgxM5aCqrlR00DY3dCJyV2Z7cKCdhZgykQcYV482QcEpR8WY6ahYMBql2j6G42K71IJILs0JKEBmS7uCKEK8q182HKil3BDTHnFo5SZW10ztpH0118FmdcS-2B1fvjGUwb8Z0B-2B0idAP6Jb2tojcCUMm2CdZWo4nWM0SCcragpNywQJEK-2BkWUnHsrK1Z-2BnavlBhBGOSF7-2B6ra434IettmBGe-2BSv1SDE6JAMk5DolI-2FpQ-3D-3D" rel="nofollow">http://www.amazon.in/dp/B077PWJLR2</a> starting <span class="xn-chron">6th August 2018</span> from <i>16:00 IST</i> onwards. There will be extra savings on Axis Card EMI. Vodafone will provide additional 120 GB of free data for a period of 12 months to the customers buying the Honor Play. Prepaid customers will be required to recharge with Rs. 199 or above to be entitled for the offer. At the same time, post-paid customers will also get 10GB free data extra for 12 months on any Vodafone RED plan starting Rs. 399. Additionally, Vodafone postpaid customers will get 1 year Amazon Prime at no additional cost, only on Vodafone RED Post-paid plans (rental Rs. 399 or higher). Also, available on Honor official store <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj5MOmDYLbBTQ9SRMVJ3bLW-2BexpWKvAV2pLYD5M-2FAVYAl_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75sk8UDbbQyxyWCrAhMc8QjqDz4u29WqxXyWcNSgTg46NhIgxM5aCqrlR00DY3dCJyV2Z7cKCdhZgykQcYV482QcEpR8WY6ahYMBql2j6G42K71IJILs0JKEBmS7uCKEK8qgtdat4XnkxLxPWE1WtMNp1QM-2BVFkY7GzXieXY3jxQYG-2FVqr8xCFFP47RCNXS-2FHrIL-2BU8Kn0vCf7x6RYyOXu9n9-2FqBOT4tmasbLotXsiooUZdkY3dq-2BaHEvAzWXu1YsPDtexTgjy0l3SCeaH8mIr7A-3D-3D" rel="nofollow">http://www.hihonor.com/in/</a> and <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasQpFlHPgHDswrw9YlJhaxVe2eq6dYxD8Anubliea60D-2BvCSYfU2c7NWqNvkFpuzJHQ-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75sk8UDbbQyxyWCrAhMc8QjqDz4u29WqxXyWcNSgTg46NhIgxM5aCqrlR00DY3dCJyV2Z7cKCdhZgykQcYV482QcEpR8WY6ahYMBql2j6G42K71IJILs0JKEBmS7uCKEK8jlRE5LkVIKzL8hVnFvgOnqu7J6I39-2BNpMvP3NbPKmKAY-2BQwjfARcF-2FDQImWsX0vlcQJfujuiIDnJGF95JwmrJZIaGD81g-2FD4-2B8nVNdjsPqj-2FlqJSkxTNH8dDOOFNZcO1TqqPYCaiR7VICKJqYbbn9g-3D-3D" rel="nofollow">https://www.hihonor.com/in/honor-play-launch.html</a> </p>
<p><b>Commenting on the launch, P Sanjeev, Vice President Sales, Huawei India-Consumer Business Group,</b> said, <i>"</i><i>With a clear focus on design, innovation and seamless experience, Honor is expanding its influence globally as well as in <span class="xn-location">India</span>. Honor will keep surprising and delighting the young generation with its stylish design, superior performance and unique features, setting new trends and redefining accessibility.</i> <i>The launch of Honor Play marks the beginning of innovative technology with Kirin 970 and AI technology, making consumers shift from smartphones to 'Intelligent phones'. Marked as a true performance device, the Honor Play will be the most affordable performance device with flagship specs available to the Indian consumer. We hope that our young audience appreciates the capabilities of the Honor Play and support our efforts in making this 'Crazy Fast Crazy Smar</i><i>t' experience a success in <span class="xn-location">India</span>.</i><i>"</i></p>
<p><b><span class="xn-person">Noor Patel</span>, Director, Category Management, Amazon said</b>, <i>"</i><i>We are excited to announce the exclusive launch of the much-awaited new Honor Play in <span class="xn-location">India</span> on Amazon.in. With this partnership, we continue to build a strong portfolio in the smartphones category providing customers with a vast selection, great value and fast & reliable doorstep delivery, making shopping on Amazon.in a delightful experience. We are confident that the new Honor Play, which has already generated much hype in the country, will reson</i><i>ate well with Amazon customers.</i><i>"</i></p>
<p><b>Crazy Fast Performance with GPU Turbo</b> </p>
<p>GPU Turbo is able to accelerate performance by optimizing the software and hardware resources. With GPU Turbo, graphics processing efficiency is improved by up to 60 percent while overall SoC power consumption is saved by 30 percent. This is beneficial since graphically demanding operations typically consume battery quickly.</p>
<ul type="disc">
<li><b>Play harder:</b> GPU efficiency is increased by 60%, and the single frame SoC energy consumption is reduced by 30% - a remarkable improvement over other performance and gaming phones.</li>
<li><b>Play smoother:</b> GPU Turbo reduces the jitter rate by maintaining the optimum FPS of the mobile device for a smoother, more comfortable performance</li>
</ul>
<p><b>Crazy Smart Experience</b> </p>
<p>The gaming experience is AI-enabled for total immersion. This 4D gaming experience includes not only graphics and 3D audio effects, but AI vibration customized games and matched to in-game objects and scenarios.</p>
<ul type="disc">
<li><b>AI 4D Smart Shock</b> </li>
</ul>
<p>The AI real-time image and audio recognition is enabled for 30 different scenario 10 different vibrations, according to the direction of approaching enemies or gunfire, and users will even feel the kickback as one pulls the trigger.</p>
<ul type="disc">
<li><b>AI 3D surround sound</b> </li>
</ul>
<p>Histen 3D audio technology offers an ultra-wide 3D sound field for users. This virtual surround sound offers a cinematic experience with four modes: near, front, wide and grand. This is supported by both wire earphones and headphones with 3D stereo effect.</p>
<ul type="disc">
<li><b>AI boost</b> </li>
</ul>
<p>Honor Play is one of the smartest mid-range phones on the market, offering an exceptional performance for work or play. Casual users will get just as much fun from this device as gamers, thanks to the Kirin 970 NPU.</p>
<p><br> <b>Dual Rear Camera with AI Technology</b> </p>
<p>The Honor Play is equipped with 16MP+2MP Dual rear camera backed with AI technology to convert regular photos in professional photography. The 'Smart technology' can auto-identify scene types and adjust the camera settings accordingly. To give a perfect image Honor's AI Camera technology adjusts the exposure and color accordingly, the technology recognizes 22 objects real time and 500+ scenarios in real time, and the AI motion detection makes snapshots easier with better stability. Moreover, the AI Motion Detection, EIS and the AI Image Stabilization function enables one to capture every moment as they please.</p>
<p><b>Smart gallery</b> </p>
<p>The enhanced smart gallery intelligently identifies the characters and scenes in the photos and creates a tag for each group. One can also search for photos using keywords. Photos in the smart gallery can be grouped and generated into music videos with pre-installed music, and one can even add AR gestures, make-up and backgrounds to the photos from a range of applications.</p>
<p><b>360-Degree Ultra-fast face unlock</b> </p>
<p>The front camera detects the user's face instantly, whether one holds the phone in landscape, portrait or at any angle.</p>
<p><b>A Design for work or play</b> </p>
<p>The Honor Play's slim and subtle unibody with metal design is available in two textured colors: Midnight Black and Navy Blue</p>
<p>At the back, the Honor Play comes with a fingerprint scanner that sits at the center of the smartphone. The left side of the phone has hybrid-SIM slot, the volume rocker and the power button is placed on the right. Honor has also included a 3.5mm headphone jack which is at the bottom of the handset along with USB Type-C charging port, microphone and speaker grille.</p>
<p><b>Notch FullView Display</b> </p>
<p>Honor Play is equipped with 16.0cm FullView HD + (1080x2340 pixels) with a 19.5:9 aspect ratio bezel-less Notch display that 89% screen-to-body ratio. Additional, the split screen function for multitasking will allow users to do much more with screen time.</p>
<p><b>More Battery Time</b> </p>
<p>Cutting-edge technology often affects the phone's efficiency or drain its battery. However, Honor Play is the exception to the rule. The huge 3,750mAh battery allows for heavy gaming and entertainment use, and gives a usage of 1.5 days. The Ultra Power Saving Mode brought by Honor's power saving technology allows users to enjoy a full season of their favorite TV series on just one charge.</p>
<p><b>Android 8.1 and EMUI 8.2</b> </p>
<p>Honor play come with EMUI 8.2 based on Android 8.1 to unleash amazing processing power and reduce any disruptions due to rendering and lagging. Smart optimization and file management features prevent the degradation of Android performance over time. The Honor Play features 100% faster app start up and intelligent awareness learning, meaning the phone will optimize itself for high performance. The Honor Play will be available in two variants: 4GB RAM & 64GB ROM variant and the 6GB RAM & 64GB ROM variant</p>
<p><b>Price and Availability</b> </p>
<p>The Honor Play with GPU Turbo and AI technology is available at a price of INR <b>19,999 for</b> <b>4GB RAM & 64GB ROM variant, the 6GB RAM & 64GB ROM variant available at a price of INR 23,999</b>.</p>
<p>The Honor Play will be available in two color variants - Midnight Black and Navy Blue. The Honor Play will be available on e-commerce platform Amazon <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj8T4YnCcwwTzCT15Ys3NO-2F9diu6AEf2jkOF3FjW3vCDv_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75sk8UDbbQyxyWCrAhMc8QjqDz4u29WqxXyWcNSgTg46NhIgxM5aCqrlR00DY3dCJyV2Z7cKCdhZgykQcYV482QcEpR8WY6ahYMBql2j6G42K71IJILs0JKEBmS7uCKEK8-2FkcTxGY5Bn6YtEtdWVL-2BXCq8jPSyF1iymafORMY82XTsRkWLdGoBOWayWTvDS5zRjdx5-2FiSTGpcgLeiTeBfrpJ4np-2F8C0vcDJ3ZbNgoL1jFEgvWX9Kq5CvbETd84zC35rRY5ZzkldFMXiWdw-2FvLb-2Fw-3D-3D" rel="nofollow">http://www.amazon.in/dp/B077PWJLR2</a> from 6<sup>th</sup> August 2018, <span class="xn-chron">4PM</span> onwards.</p>
<p><b>About Honor:</b> </p>
<p>Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of <span class="xn-money">2.5 billion USD</span> to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei's Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.</p>
<p>For more information, please visit Honor online at <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj-2BtAzmJ1G9eb6HrS2z3IxBg-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75sk8UDbbQyxyWCrAhMc8QjqDz4u29WqxXyWcNSgTg46NhIgxM5aCqrlR00DY3dCJyV2Z7cKCdhZgykQcYV482QcEpR8WY6ahYMBql2j6G42K71IJILs0JKEBmS7uCKEK8YN35cY-2BcFGW9T60q-2Bu-2BHb-2FeZIPdfJWp8zA5QTRuZWEUJyVDc82-2F74ZtRHLPAH3L2LBLPjmDDu-2F2zFsAIZbNVU77XsBuW1rrhfdSTXDLpAWZttX4cCdFE-2BNBlN0UkYLEe1otT1x-2FelzAv5c8wQqKJ2g-3D-3D" rel="nofollow">http://www.hihonor.com</a> or follow us on:</p>
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<p><b>Media Contact</b><br> <span class="xn-person">Priya Balachandran</span><br> <a href="mailto:Priya.balachandran@huawei.com" rel="nofollow">Priya.balachandran@huawei.com</a> </p>
<p><b>Agency Contact</b><br> <b><span class="xn-person">Genesis Burson Marsteller</span></b><br> <span class="xn-person">Roger Rayappan</span><br> <a href="mailto:Roger.rayappan@bm.com" rel="nofollow">Roger.rayappan@bm.com</a> <br> +91-9711017605</p>
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<p style="text-align: center"><b>Honor Brings 'Crazy Fast Crazy Smart' Experience to <span class="xn-location">India</span> with Honor Play </b> <span><b>at INR 19,999 and INR 23,999</b> </span> </p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="https://mma.prnewswire.com/media/682098/Honor_Logo.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
<ul type="disc">
<li><i>Honor Play is </i> <i>powered by the flagship Kirin 970 SoC with built-in Neural Processing unit (NPU)</i> </li>
<li><i>Honor's flagship technology GPU Turbo enters <span class="xn-location">India</span> with Honor Play</i> </li>
<li><i>Honor Play will be available exclusively on Amazon from <span class="xn-chron">6th August 2018</span> from 16:00 IST onwards</i> </li>
</ul>
<p>Honor, the sub-brand of Huawei, today launched its most anticipated and eagerly awaited high performance device - Honor Play that aims to deliver maximum performance at a phenomenal rate. The Honor Play is equipped with the flagship Kirin 970 AI processor, with 'Neural Processing Unit' (NPU) that specialises in the acceleration of Machine Learning (ML) algorithms to perform AI tasks. The stunning Honor Play will set the benchmark for exceptional graphics and user experience with the ingenious GPU Turbo Technology.</p>
<p> (Logo: <a href="http://email.prnewswire.com/wf/click?upn=ACCs9D5JFNgi-2B8LEUAKLHXW4qnnW1kzzTq9VmSoxCfFHkWGOYxOhttebqA78CmhXKnBDGbBzh1raTPP40ItRqQ-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75sk8UDbbQyxyWCrAhMc8QjqDz4u29WqxXyWcNSgTg46NhIgxM5aCqrlR00DY3dCJyV2Z7cKCdhZgykQcYV482QcEpR8WY6ahYMBql2j6G42K71IJILs0JKEBmS7uCKEK8w3wFszhy1RFWDxEnmKegUeDeyd-2FicYrywC4aVgmjQRbRJsV9S-2FLBucNIvK1fT3SVbw4T8UEiYL-2BIZ6h1oz92shcS6Bg3IFd-2FlNuFFrgpgZ9y4PkBkmqvTYNP6zw16oGmIvcdN2J-2BRYTUWr7tX2mNlw-3D-3D" rel="nofollow">https://mma.prnewswire.com/media/682098/Honor_Logo.jpg</a> )<br> </p>
<p>The Honor Play will be exclusively available on Amazon <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj8T4YnCcwwTzCT15Ys3NO-2F9diu6AEf2jkOF3FjW3vCDv_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75sk8UDbbQyxyWCrAhMc8QjqDz4u29WqxXyWcNSgTg46NhIgxM5aCqrlR00DY3dCJyV2Z7cKCdhZgykQcYV482QcEpR8WY6ahYMBql2j6G42K71IJILs0JKEBmS7uCKEK8q182HKil3BDTHnFo5SZW10ztpH0118FmdcS-2B1fvjGUwb8Z0B-2B0idAP6Jb2tojcCUMm2CdZWo4nWM0SCcragpNywQJEK-2BkWUnHsrK1Z-2BnavlBhBGOSF7-2B6ra434IettmBGe-2BSv1SDE6JAMk5DolI-2FpQ-3D-3D" rel="nofollow">http://www.amazon.in/dp/B077PWJLR2</a> starting <span class="xn-chron">6th August 2018</span> from <i>16:00 IST</i> onwards. There will be extra savings on Axis Card EMI. Vodafone will provide additional 120 GB of free data for a period of 12 months to the customers buying the Honor Play. Prepaid customers will be required to recharge with Rs. 199 or above to be entitled for the offer. At the same time, post-paid customers will also get 10GB free data extra for 12 months on any Vodafone RED plan starting Rs. 399. Additionally, Vodafone postpaid customers will get 1 year Amazon Prime at no additional cost, only on Vodafone RED Post-paid plans (rental Rs. 399 or higher). Also, available on Honor official store <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj5MOmDYLbBTQ9SRMVJ3bLW-2BexpWKvAV2pLYD5M-2FAVYAl_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75sk8UDbbQyxyWCrAhMc8QjqDz4u29WqxXyWcNSgTg46NhIgxM5aCqrlR00DY3dCJyV2Z7cKCdhZgykQcYV482QcEpR8WY6ahYMBql2j6G42K71IJILs0JKEBmS7uCKEK8qgtdat4XnkxLxPWE1WtMNp1QM-2BVFkY7GzXieXY3jxQYG-2FVqr8xCFFP47RCNXS-2FHrIL-2BU8Kn0vCf7x6RYyOXu9n9-2FqBOT4tmasbLotXsiooUZdkY3dq-2BaHEvAzWXu1YsPDtexTgjy0l3SCeaH8mIr7A-3D-3D" rel="nofollow">http://www.hihonor.com/in/</a> and <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasQpFlHPgHDswrw9YlJhaxVe2eq6dYxD8Anubliea60D-2BvCSYfU2c7NWqNvkFpuzJHQ-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75sk8UDbbQyxyWCrAhMc8QjqDz4u29WqxXyWcNSgTg46NhIgxM5aCqrlR00DY3dCJyV2Z7cKCdhZgykQcYV482QcEpR8WY6ahYMBql2j6G42K71IJILs0JKEBmS7uCKEK8jlRE5LkVIKzL8hVnFvgOnqu7J6I39-2BNpMvP3NbPKmKAY-2BQwjfARcF-2FDQImWsX0vlcQJfujuiIDnJGF95JwmrJZIaGD81g-2FD4-2B8nVNdjsPqj-2FlqJSkxTNH8dDOOFNZcO1TqqPYCaiR7VICKJqYbbn9g-3D-3D" rel="nofollow">https://www.hihonor.com/in/honor-play-launch.html</a> </p>
<p><b>Commenting on the launch, P Sanjeev, Vice President Sales, Huawei India-Consumer Business Group,</b> said, <i>"</i><i>With a clear focus on design, innovation and seamless experience, Honor is expanding its influence globally as well as in <span class="xn-location">India</span>. Honor will keep surprising and delighting the young generation with its stylish design, superior performance and unique features, setting new trends and redefining accessibility.</i> <i>The launch of Honor Play marks the beginning of innovative technology with Kirin 970 and AI technology, making consumers shift from smartphones to 'Intelligent phones'. Marked as a true performance device, the Honor Play will be the most affordable performance device with flagship specs available to the Indian consumer. We hope that our young audience appreciates the capabilities of the Honor Play and support our efforts in making this 'Crazy Fast Crazy Smar</i><i>t' experience a success in <span class="xn-location">India</span>.</i><i>"</i></p>
<p><b><span class="xn-person">Noor Patel</span>, Director, Category Management, Amazon said</b>, <i>"</i><i>We are excited to announce the exclusive launch of the much-awaited new Honor Play in <span class="xn-location">India</span> on Amazon.in. With this partnership, we continue to build a strong portfolio in the smartphones category providing customers with a vast selection, great value and fast & reliable doorstep delivery, making shopping on Amazon.in a delightful experience. We are confident that the new Honor Play, which has already generated much hype in the country, will reson</i><i>ate well with Amazon customers.</i><i>"</i></p>
<p><b>Crazy Fast Performance with GPU Turbo</b> </p>
<p>GPU Turbo is able to accelerate performance by optimizing the software and hardware resources. With GPU Turbo, graphics processing efficiency is improved by up to 60 percent while overall SoC power consumption is saved by 30 percent. This is beneficial since graphically demanding operations typically consume battery quickly.</p>
<ul type="disc">
<li><b>Play harder:</b> GPU efficiency is increased by 60%, and the single frame SoC energy consumption is reduced by 30% - a remarkable improvement over other performance and gaming phones.</li>
<li><b>Play smoother:</b> GPU Turbo reduces the jitter rate by maintaining the optimum FPS of the mobile device for a smoother, more comfortable performance</li>
</ul>
<p><b>Crazy Smart Experience</b> </p>
<p>The gaming experience is AI-enabled for total immersion. This 4D gaming experience includes not only graphics and 3D audio effects, but AI vibration customized games and matched to in-game objects and scenarios.</p>
<ul type="disc">
<li><b>AI 4D Smart Shock</b> </li>
</ul>
<p>The AI real-time image and audio recognition is enabled for 30 different scenario 10 different vibrations, according to the direction of approaching enemies or gunfire, and users will even feel the kickback as one pulls the trigger.</p>
<ul type="disc">
<li><b>AI 3D surround sound</b> </li>
</ul>
<p>Histen 3D audio technology offers an ultra-wide 3D sound field for users. This virtual surround sound offers a cinematic experience with four modes: near, front, wide and grand. This is supported by both wire earphones and headphones with 3D stereo effect.</p>
<ul type="disc">
<li><b>AI boost</b> </li>
</ul>
<p>Honor Play is one of the smartest mid-range phones on the market, offering an exceptional performance for work or play. Casual users will get just as much fun from this device as gamers, thanks to the Kirin 970 NPU.</p>
<p><br> <b>Dual Rear Camera with AI Technology</b> </p>
<p>The Honor Play is equipped with 16MP+2MP Dual rear camera backed with AI technology to convert regular photos in professional photography. The 'Smart technology' can auto-identify scene types and adjust the camera settings accordingly. To give a perfect image Honor's AI Camera technology adjusts the exposure and color accordingly, the technology recognizes 22 objects real time and 500+ scenarios in real time, and the AI motion detection makes snapshots easier with better stability. Moreover, the AI Motion Detection, EIS and the AI Image Stabilization function enables one to capture every moment as they please.</p>
<p><b>Smart gallery</b> </p>
<p>The enhanced smart gallery intelligently identifies the characters and scenes in the photos and creates a tag for each group. One can also search for photos using keywords. Photos in the smart gallery can be grouped and generated into music videos with pre-installed music, and one can even add AR gestures, make-up and backgrounds to the photos from a range of applications.</p>
<p><b>360-Degree Ultra-fast face unlock</b> </p>
<p>The front camera detects the user's face instantly, whether one holds the phone in landscape, portrait or at any angle.</p>
<p><b>A Design for work or play</b> </p>
<p>The Honor Play's slim and subtle unibody with metal design is available in two textured colors: Midnight Black and Navy Blue</p>
<p>At the back, the Honor Play comes with a fingerprint scanner that sits at the center of the smartphone. The left side of the phone has hybrid-SIM slot, the volume rocker and the power button is placed on the right. Honor has also included a 3.5mm headphone jack which is at the bottom of the handset along with USB Type-C charging port, microphone and speaker grille.</p>
<p><b>Notch FullView Display</b> </p>
<p>Honor Play is equipped with 16.0cm FullView HD + (1080x2340 pixels) with a 19.5:9 aspect ratio bezel-less Notch display that 89% screen-to-body ratio. Additional, the split screen function for multitasking will allow users to do much more with screen time.</p>
<p><b>More Battery Time</b> </p>
<p>Cutting-edge technology often affects the phone's efficiency or drain its battery. However, Honor Play is the exception to the rule. The huge 3,750mAh battery allows for heavy gaming and entertainment use, and gives a usage of 1.5 days. The Ultra Power Saving Mode brought by Honor's power saving technology allows users to enjoy a full season of their favorite TV series on just one charge.</p>
<p><b>Android 8.1 and EMUI 8.2</b> </p>
<p>Honor play come with EMUI 8.2 based on Android 8.1 to unleash amazing processing power and reduce any disruptions due to rendering and lagging. Smart optimization and file management features prevent the degradation of Android performance over time. The Honor Play features 100% faster app start up and intelligent awareness learning, meaning the phone will optimize itself for high performance. The Honor Play will be available in two variants: 4GB RAM & 64GB ROM variant and the 6GB RAM & 64GB ROM variant</p>
<p><b>Price and Availability</b> </p>
<p>The Honor Play with GPU Turbo and AI technology is available at a price of INR <b>19,999 for</b> <b>4GB RAM & 64GB ROM variant, the 6GB RAM & 64GB ROM variant available at a price of INR 23,999</b>.</p>
<p>The Honor Play will be available in two color variants - Midnight Black and Navy Blue. The Honor Play will be available on e-commerce platform Amazon <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj8T4YnCcwwTzCT15Ys3NO-2F9diu6AEf2jkOF3FjW3vCDv_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75sk8UDbbQyxyWCrAhMc8QjqDz4u29WqxXyWcNSgTg46NhIgxM5aCqrlR00DY3dCJyV2Z7cKCdhZgykQcYV482QcEpR8WY6ahYMBql2j6G42K71IJILs0JKEBmS7uCKEK8-2FkcTxGY5Bn6YtEtdWVL-2BXCq8jPSyF1iymafORMY82XTsRkWLdGoBOWayWTvDS5zRjdx5-2FiSTGpcgLeiTeBfrpJ4np-2F8C0vcDJ3ZbNgoL1jFEgvWX9Kq5CvbETd84zC35rRY5ZzkldFMXiWdw-2FvLb-2Fw-3D-3D" rel="nofollow">http://www.amazon.in/dp/B077PWJLR2</a> from 6<sup>th</sup> August 2018, <span class="xn-chron">4PM</span> onwards.</p>
<p><b>About Honor:</b> </p>
<p>Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of <span class="xn-money">2.5 billion USD</span> to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei's Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.</p>
<p>For more information, please visit Honor online at <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj-2BtAzmJ1G9eb6HrS2z3IxBg-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75sk8UDbbQyxyWCrAhMc8QjqDz4u29WqxXyWcNSgTg46NhIgxM5aCqrlR00DY3dCJyV2Z7cKCdhZgykQcYV482QcEpR8WY6ahYMBql2j6G42K71IJILs0JKEBmS7uCKEK8YN35cY-2BcFGW9T60q-2Bu-2BHb-2FeZIPdfJWp8zA5QTRuZWEUJyVDc82-2F74ZtRHLPAH3L2LBLPjmDDu-2F2zFsAIZbNVU77XsBuW1rrhfdSTXDLpAWZttX4cCdFE-2BNBlN0UkYLEe1otT1x-2FelzAv5c8wQqKJ2g-3D-3D" rel="nofollow">http://www.hihonor.com</a> or follow us on:</p>
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<p><b>Media Contact</b><br> <span class="xn-person">Priya Balachandran</span><br> <a href="mailto:Priya.balachandran@huawei.com" rel="nofollow">Priya.balachandran@huawei.com</a> </p>
<p><b>Agency Contact</b><br> <b><span class="xn-person">Genesis Burson Marsteller</span></b><br> <span class="xn-person">Roger Rayappan</span><br> <a href="mailto:Roger.rayappan@bm.com" rel="nofollow">Roger.rayappan@bm.com</a> <br> +91-9711017605</p>
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