A Closer Look at Honor - The Newcomer to Thailand Smartphone Market
Poster: SySAdmin
Posted on March 23, 2018 at 4:35:01 AM
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href='http://email.prnewswire.com/wf/click?upn=z3qiKnBCpunqdJkRppsiEbSmnibeutBGHu9PCpp0b6U4Q4ZotzjXnIzJXOhYxAYUZKlmqllaufvN63w-2FSNA1-2BEppPUuSaX9WhViJVYF8wxCzQ0uA5csirVpLOk-2F6Z6CjkeDuhvhjVNf1iIGctjaOJD0He4TFencGRLgFo1ecGI6CEVJYtIan6-2BK6DEpGKCY7_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75ThZyvAMbguJc-2Bzf1A7sAdv-2B88dCn-2F5Z-2F9eYwur7Nlvwh-2Bi1qw8RUz71v0PBm4Sd9oYG2pNjZrKM14Ma8jqZvaEl7MKP2aNQeB-2FaJsVpofhOfoqemLjXZqbi4JKyR3rp4Z6vkXwgDSb61ss6pLvUXmW73TVWVPSEU-2BE7bNU4TJ4QU8AM84JnSW7p14N6pY9Xp-2BeFEzWR-2FvHlAJxswE-2ByL6VRoKinqZ6SsYBPqkr3Y9dWOatLIP0rVm5lV-2FFgsJvkTBT9-2BK2RzkUbnh9S-2BqTgong-3D-3D'style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>View in Browser</a></small> </p> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table><table class="row sub-header"style="background:#00837E;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From Honor</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">March 23, 2018 04:27 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">A Closer Look at Honor - The Newcomer to Thailand Smartphone Market</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p><span class="xn-location">BANGKOK</span>, <span class="xn-chron">March 23, 2018</span> /PRNewswire/ -- Honor, a young, innovative, and trend-setting brand, is expanding rapidly into new markets across <span id="spanHghlt9e98">Southeast </span><span class="xn-location">Asia</span> and will officially launch in <span class="xn-location">Thailand</span> on <span class="xn-chron">March 27</span>. With this big step, Honor will yet again prove it is committed to providing flagship features and seamless performance at an irresistible price point. </p>
<p><b>A Closer Look: Who is Honor?</b></p>
<p>Established <span id="spanHghlt1bb0">at the</span> end of 2013, Honor is a four-year old smartphone brand <span id="spanHghlt78e3">made</span> for <span id="spanHghlt58fe">a</span> young<span id="spanHghltf99c">er </span>generation and digital natives. As of the release date, Honor has expanded to 74 countries with over 80 million fans worldwide. It is also the top smartphone e-brand in <span class="xn-location">China</span><span id="spanHghlt2140">, </span>overtaking Xiaomi, and<span id="spanHghlt90db"> a</span> top-3 smartphone brand in <span class="xn-location">Russia</span> and <span class="xn-location">Finland</span>. </p>
<p>Honor has a clear strategy in product offering, outlining four product lines to meet digital natives' evolving needs: V series, N series, X series, and Lite series.[1] <span id="spanHghlte8eb">It has also</span> achieved great success globally. Honor products won eight "Best of CES 2018" awards this January. As of today, a total of 40 million units of X series <span id="spanHghlt0ae4">have been</span> sold. Last year during Black Friday sales on Amazon, Honor <span id="spanHghlte7ad">gained</span> 100% sales growth in <span class="xn-location">France</span>, <span class="xn-location">Germany</span> and the <span class="xn-location">USA</span>.</p>
<p><b><span id="spanHghlt76bf">Southeast Asian</span> Market â Ecosystem first rather than sales</b></p>
<p>The <span class="xn-location">Thailand</span> launch follows the <span id="spanHghltf816">company's</span> entrance in <span id="spanHghltaf28">the</span> <span class="xn-location">Myanmar</span>, <span class="xn-location">Vietnam</span> and <span class="xn-location">Indonesia</span> market<span id="spanHghltb3a6">s</span>.<span id="spanHghlt986f"> Honor</span> already made a record <span id="spanHghlta60b">when</span> the Honor 9 <span id="spanHghlt18f5">Lite sold</span> out in minutes <span id="spanHghlt4cef">during</span> the first flash sale on <span class="xn-chron">March 13</span> in <span id="spanHghlt2e75">the</span> <span class="xn-location">Vietnam</span> market.</p>
<p>"I'm thrilled to see our very first victory in <span id="spanHghlt6319">the Southeast Asian</span> market<span id="spanHghltc23c">. It </span>is no doubt a result of being well prepared and in-depth understanding on this market<span id="spanHghlt3851">," said</span> <span class="xn-person">George Zhao</span>, President of Honor. "However, Honor is always pragmatic rather than opportunistic. As the start point of our journey in <span class="xn-location">Southeast Asia</span>, we don't over-promise ourselves in terms of sales performance. Instead, the Honor way of doing business is to build up connections with our fans and partners first to set up a stable Honor ecosystem."</p>
<p>As the key strategic overseas market, Honor weighs brand image and channel partners more over sales performance in <span class="xn-location">Thailand</span>. It is this philosophy that defines Honor's DNA: young, innovative and trendy brand image; and the Internet driven light-asset business model. "We communicate with our target audience - the young generation<span id="spanHghlt3656"> -</span> in their language. We believe that without a solid foundation and ecosystem, the business will never be sustainable," added George.</p>
<p><span id="spanHghlt8176">The internet</span> plays a key role in <span id="spanHghlt4d4d">the</span> young generation's daily life, and Honor is well-versed in digital natives' habits and preferences. To meet local young people's evolving needs <span id="spanHghltafc6">and</span> consumption habits, Honor partners with global leading e-commerce platforms to provide better daily smartphone user experience. This is Honor's philosophy of running business in youths' language.</p>
<p>This light-asset business model has been proved successful in a wide range of overseas markets. Honor always believes tha<span id="spanHghltf1f0">t </span>the future is where friends are<span id="spanHghlt8257"> </span>and is cautious when selecting channel partners. In <span class="xn-location">Thailand</span>, to meet <span id="spanHghlt283d">the</span> local young generation's needs and preference<span id="spanHghlt1f25">s</span>, Honor has partnered with LAZADA and Shopee to provide<span id="spanHghlt76a1"> </span>cutting-edge technology, functionality and superior user <span id="spanHghlt466f">experiences.</span></p>
<p><span></span><span id="spanHghlt05d9">Stay tuned with Honor for more funs and excitements in the future!</span> </p>
<p><b><span id="spanHghlt3b1a">About Honor</span></b></p>
<p>Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave<span id="spanHghltcd93">",</span> the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.</p>
<p>For more information, please visit Honor online at <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj-2BtAzmJ1G9eb6HrS2z3IxBg-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75ThZyvAMbguJc-2Bzf1A7sAdv-2B88dCn-2F5Z-2F9eYwur7Nlvwh-2Bi1qw8RUz71v0PBm4Sd9oYG2pNjZrKM14Ma8jqZvaEl7MKP2aNQeB-2FaJsVpofhOfoqemLjXZqbi4JKyR3rp47gRd92dWiZ5obSg729RJXQP2OfW0eIOQETcIoAP8R18x4gCrcupxV980et7gwOIPMwVMGFXSEKj6y4zSOmF9soLFyoj3jKd4O-2Fp3xIfXRfAmL1rSd4x0d3l0Q-2BFY8dEI8q8vqdqedfS-2F1I8TAhcVLA-3D-3D" rel="nofollow" target="_blank">http://www.hihonor.com</a> or follow us on:</p>
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<p>[1] The recent release in Vietnam <span id="spanHghlta474">was</span> Honor 7X under X series and Honor 9 Lite under Lite series. </p>
<p>SOURCE Honor</p>CONTACT: Reed Li, Burson-Marsteller, +852 29636719, Reed.Li@bm.com<p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">Web Site: <a href='http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjz774EBg3L00NLl4uPCwsGw-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75ThZyvAMbguJc-2Bzf1A7sAdv-2B88dCn-2F5Z-2F9eYwur7Nlvwh-2Bi1qw8RUz71v0PBm4Sd9oYG2pNjZrKM14Ma8jqZvaEl7MKP2aNQeB-2FaJsVpofhOfoqemLjXZqbi4JKyR3rp4MAW5FLcZ6dFRRGGhkeORv139RgPMLLXjm3SPtOqZvD-2Foary-2FN2Cx5417-2FSOtQ-2BY9iiCsreRQ1EvTprTybUlDNbs8upXGJyJhiy6VUi7FO2GcPwijH81wXcAfjjDZ8jMYj5ql0FgrIoji9f1uDKbKnA-3D-3D' style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>http://www.hihonor.com</a></p><table class="spacer" 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<p><b>A Closer Look: Who is Honor?</b></p>
<p>Established <span id="spanHghlt1bb0">at the</span> end of 2013, Honor is a four-year old smartphone brand <span id="spanHghlt78e3">made</span> for <span id="spanHghlt58fe">a</span> young<span id="spanHghltf99c">er </span>generation and digital natives. As of the release date, Honor has expanded to 74 countries with over 80 million fans worldwide. It is also the top smartphone e-brand in <span class="xn-location">China</span><span id="spanHghlt2140">, </span>overtaking Xiaomi, and<span id="spanHghlt90db"> a</span> top-3 smartphone brand in <span class="xn-location">Russia</span> and <span class="xn-location">Finland</span>. </p>
<p>Honor has a clear strategy in product offering, outlining four product lines to meet digital natives' evolving needs: V series, N series, X series, and Lite series.[1] <span id="spanHghlte8eb">It has also</span> achieved great success globally. Honor products won eight "Best of CES 2018" awards this January. As of today, a total of 40 million units of X series <span id="spanHghlt0ae4">have been</span> sold. Last year during Black Friday sales on Amazon, Honor <span id="spanHghlte7ad">gained</span> 100% sales growth in <span class="xn-location">France</span>, <span class="xn-location">Germany</span> and the <span class="xn-location">USA</span>.</p>
<p><b><span id="spanHghlt76bf">Southeast Asian</span> Market â Ecosystem first rather than sales</b></p>
<p>The <span class="xn-location">Thailand</span> launch follows the <span id="spanHghltf816">company's</span> entrance in <span id="spanHghltaf28">the</span> <span class="xn-location">Myanmar</span>, <span class="xn-location">Vietnam</span> and <span class="xn-location">Indonesia</span> market<span id="spanHghltb3a6">s</span>.<span id="spanHghlt986f"> Honor</span> already made a record <span id="spanHghlta60b">when</span> the Honor 9 <span id="spanHghlt18f5">Lite sold</span> out in minutes <span id="spanHghlt4cef">during</span> the first flash sale on <span class="xn-chron">March 13</span> in <span id="spanHghlt2e75">the</span> <span class="xn-location">Vietnam</span> market.</p>
<p>"I'm thrilled to see our very first victory in <span id="spanHghlt6319">the Southeast Asian</span> market<span id="spanHghltc23c">. It </span>is no doubt a result of being well prepared and in-depth understanding on this market<span id="spanHghlt3851">," said</span> <span class="xn-person">George Zhao</span>, President of Honor. "However, Honor is always pragmatic rather than opportunistic. As the start point of our journey in <span class="xn-location">Southeast Asia</span>, we don't over-promise ourselves in terms of sales performance. Instead, the Honor way of doing business is to build up connections with our fans and partners first to set up a stable Honor ecosystem."</p>
<p>As the key strategic overseas market, Honor weighs brand image and channel partners more over sales performance in <span class="xn-location">Thailand</span>. It is this philosophy that defines Honor's DNA: young, innovative and trendy brand image; and the Internet driven light-asset business model. "We communicate with our target audience - the young generation<span id="spanHghlt3656"> -</span> in their language. We believe that without a solid foundation and ecosystem, the business will never be sustainable," added George.</p>
<p><span id="spanHghlt8176">The internet</span> plays a key role in <span id="spanHghlt4d4d">the</span> young generation's daily life, and Honor is well-versed in digital natives' habits and preferences. To meet local young people's evolving needs <span id="spanHghltafc6">and</span> consumption habits, Honor partners with global leading e-commerce platforms to provide better daily smartphone user experience. This is Honor's philosophy of running business in youths' language.</p>
<p>This light-asset business model has been proved successful in a wide range of overseas markets. Honor always believes tha<span id="spanHghltf1f0">t </span>the future is where friends are<span id="spanHghlt8257"> </span>and is cautious when selecting channel partners. In <span class="xn-location">Thailand</span>, to meet <span id="spanHghlt283d">the</span> local young generation's needs and preference<span id="spanHghlt1f25">s</span>, Honor has partnered with LAZADA and Shopee to provide<span id="spanHghlt76a1"> </span>cutting-edge technology, functionality and superior user <span id="spanHghlt466f">experiences.</span></p>
<p><span></span><span id="spanHghlt05d9">Stay tuned with Honor for more funs and excitements in the future!</span> </p>
<p><b><span id="spanHghlt3b1a">About Honor</span></b></p>
<p>Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave<span id="spanHghltcd93">",</span> the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.</p>
<p>For more information, please visit Honor online at <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj-2BtAzmJ1G9eb6HrS2z3IxBg-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75ThZyvAMbguJc-2Bzf1A7sAdv-2B88dCn-2F5Z-2F9eYwur7Nlvwh-2Bi1qw8RUz71v0PBm4Sd9oYG2pNjZrKM14Ma8jqZvaEl7MKP2aNQeB-2FaJsVpofhOfoqemLjXZqbi4JKyR3rp47gRd92dWiZ5obSg729RJXQP2OfW0eIOQETcIoAP8R18x4gCrcupxV980et7gwOIPMwVMGFXSEKj6y4zSOmF9soLFyoj3jKd4O-2Fp3xIfXRfAmL1rSd4x0d3l0Q-2BFY8dEI8q8vqdqedfS-2F1I8TAhcVLA-3D-3D" rel="nofollow" target="_blank">http://www.hihonor.com</a> or follow us on:</p>
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<p>[1] The recent release in Vietnam <span id="spanHghlta474">was</span> Honor 7X under X series and Honor 9 Lite under Lite series. </p>
<p>SOURCE Honor</p>CONTACT: Reed Li, Burson-Marsteller, +852 29636719, Reed.Li@bm.com<p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">Web Site: <a href='http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjz774EBg3L00NLl4uPCwsGw-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75ThZyvAMbguJc-2Bzf1A7sAdv-2B88dCn-2F5Z-2F9eYwur7Nlvwh-2Bi1qw8RUz71v0PBm4Sd9oYG2pNjZrKM14Ma8jqZvaEl7MKP2aNQeB-2FaJsVpofhOfoqemLjXZqbi4JKyR3rp4MAW5FLcZ6dFRRGGhkeORv139RgPMLLXjm3SPtOqZvD-2Foary-2FN2Cx5417-2FSOtQ-2BY9iiCsreRQ1EvTprTybUlDNbs8upXGJyJhiy6VUi7FO2GcPwijH81wXcAfjjDZ8jMYj5ql0FgrIoji9f1uDKbKnA-3D-3D' style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>http://www.hihonor.com</a></p><table class="spacer" 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