Page All:
Page 1
<HTML>
<head>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
.xn-newslines .xn-distributor{
display:none;
}
.xn-newslines .xn-dateline{
display:none;
}
/* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
#outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
.ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
.ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */
/* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
body{margin: 0; padding: 0;}
img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
table{border-collapse: collapse !important;}
body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}
/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
#bodyCell{
border-top: 4px solid #BBBBBB;
}
/**
* @tip Set the border for your email.
*/
#templateContainer{
border: 1px solid #BBBBBB;
}
/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 26px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
#headerImage{
height: auto;
max-width: 600px;
}
#socialShare img {
margin-right: 3px;
}
/* ========== Body Styles ========== */
/**
* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
</style>
</head>
<body leftmargin="0" marginheight="0" marginwidth="0" offset="0" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;margin: 0;padding: 0;background-color: #DEE0E2;height: 100% !important;width: 100% !important;" topmargin="0">
<center>
<table align="center" border="0" cellpadding="0" cellspacing="0" height="100%" id="bodyTable" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;margin: 0;padding: 0;background-color: #DEE0E2;border-collapse: collapse !important;height: 100% !important;width: 100% !important;" width="100%">
<tr>
<td align="center" id="bodyCell" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;margin: 0;padding: 20px;border-top: 4px solid #BBBBBB;height: 100% !important;width: 100% !important;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateContainer" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;width: 600px;background-color: #ffffff;border: 1px solid #BBBBBB;border-collapse: collapse !important;">
<tr>
<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateHeader" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;background-color: #F4F4F4;border-top: 1px solid #FFFFFF;border-bottom: 1px solid #CCCCCC;border-collapse: collapse !important;" width="100%">
<tr>
<td class="headerContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 20px;font-weight: bold;line-height: 100%;padding-top: 0;padding-right: 0;padding-bottom: 0;padding-left: 0;text-align: left;vertical-align: middle;" valign="top"><img id="headerImage" src="http://content.prnewswire.com/designimages/prnj_push_email_logo_header.png" style="max-width: 600px;-ms-interpolation-mode: bicubic;border: 0;height: auto;line-height: 100%;outline: none;text-decoration: none;"></td>
</tr>
</table>
</td>
</tr>
<tr>
<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateBody" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;background-color: #FFFFFF;border-top: 1px solid #FFFFFF;border-collapse: collapse !important;" width="100%">
<tr>
<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
</h4>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td align="center" class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateBody" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;border-collapse: collapse !important;" width="100%">
<tr>
<style type="text/css">
/* Style Definitions */
span.prnews_span
{
font-size:8pt;
font-family:"Arial";
color:black;
}
a.prnews_a
{
color:blue;
}
li.prnews_li
{
font-size:8pt;
font-family:"Arial";
color:black;
}
p.prnews_p
{
font-size:0.62em;
font-family:"Arial";
color:black;
margin:0in;
}
</style>
<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">LINE FRIENDS Globally Launches New 'BT21' Characters Inspired by K-Pop Boy Band BTS</h1>
<h2 class="xn-hedline">"LINE FRIENDS Meets Global Rising Stars BTS!"</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">SEOUL, South Korea, Oct. 17, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">SEOUL, South Korea</span>, <span class="xn-chron">Oct. 17, 2017</span> /PRNewswire/ -- </p>
<ul type="disc">
<li>
<b><span class="xn-person">LINE FRIENDS</span> unveiled its BT21 characters as the first output from company's 'FRIENDS CREATORS' project </b>
</li>
<li>
<b>All seven members of BTS participated in the entire process in creating individualized characters, rather than just using the artist's name</b>
</li>
<li>
<b>Only 10 days after launching the BT21 stickers, they have rapidly gone viral, recording more than 8 million downloads, gaining 420,000 followers on BT21's official social media channels and exceeding over 71 million exposures on Twitter </b>
</li>
<li>
<b><span class="xn-person">LINE FRIENDS</span> has introduced the BT21 stickers for free </b><b>through its <span class="xn-person">LINE STORE</span> in 230 countries worldwide, and plans to diversify the characters into products and games.</b>
</li>
</ul>
<p>BT21 characters, created by global character brand LINE FRIENDS in collaboration with K-Pop Boy Band BTS, are finally unveiled and are already a sensation. </p>
<p>
<span class="xn-person">LINE FRIENDS</span> revealed a total of eight new BT21 characters, inspired by each individual BTS member with characteristics including personality, values and taste, through its <span class="xn-person">LINE STORE</span> and official BT21 social media channels. Only 10 days after being released on <span class="xn-chron">September 26</span>, the characters have already recorded more than 8 million downloads and 71 million Twitter exposures. Moreover, the official social media channels for BT21 including Twitter (twitter.com/BT21_), Instagram, and YouTube have reached over 420,000 users, demonstrating its rapid growth in popularity. In fact, a number of fans from around the world have on their own created fan art pieces using BT21 characters, creating even more buzz.</p>
<p>The BT21 line of characters is the first output from <span class="xn-person">LINE FRIENDS's</span> new 'FRIENDS CREATORS' project, which focuses on creating new Intellectual Property (IP) with global artists. 'FRIENDS CREATORS' is <span class="xn-person">LINE FRIENDS's</span> long-term unique and creative strategy to create a new kind of character IP business with the company's capabilities and assets in the character business, based on the creativity of global artists from different fields. </p>
<p>The launch of the BT21 cast of characters is significant in that it marks the first time in the character industry that all of the members of a group have actively participated in the entire process of creating unique characters. BT21 members drew sketches and detailed the characteristics, preferences and values of each character in close collaboration with <span class="xn-person">LINE FRIENDS</span>, rather than simply creating characters with the physical appearance of the artists. </p>
<p>Based on the great popularity of the BT21 characters, <span class="xn-person">LINE FRIENDS</span> will release a behind-the-scenes video featuring BTS creating their BT21 characters and introduce a wide variety of BT21 merchandise and games later. In particular, <span class="xn-person">LINE FRIENDS</span> will showcase its BT21 products at its <span class="xn-person">LINE FRIENDS</span> flagship store in <span class="xn-location">New York</span> and a famous Korean luxury boutique 'Boon The Shop' in <span class="xn-location">Seoul</span> this coming December. The products will be available in <span class="xn-location">Japan</span>, <span class="xn-location">Taiwan</span>, <span class="xn-location">Hong Kong</span> and <span class="xn-location">Thailand</span> as well. </p>
<p>"BTS, the first artist to join the 'FRIENDS CREATORS' Project, clearly embodies the key <span class="xn-person">LINE FRIENDS'</span> philosophies - Global, Millennial and Trend. BTS is a modern storyteller who can share the story about the development of its characters and how they reflect each member's characteristics," said <span class="xn-person">LINE FRIENDS</span>. The company added, "<span class="xn-person">LINE FRIENDS</span> will continue to put its full efforts into collaborating with leading global artists to create new IP and content that will be loved by existing fans and even the younger generation in their teens and 20s. </p>
<p>A total of 14 episodes of behind-the-scenes clips about the development of BT21 characters will be released on <span class="xn-chron">October 17</span> through the official BT21 YouTube channel (<a href="https://www.youtube.com/BT21_official" rel="nofollow" target="_blank"><span id="spanHghltfe4d">http://www.youtube.com/BT21_official</span></a>) and official website (<a href="http://www.bt21.com/" rel="nofollow" target="_blank">http://www.bt21.com</a>). The first episode is uploaded here: (<a href="https://www.youtube.com/watch?v=OCtCmqoP2RI" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=OCtCmqoP2RI</a>)</p>
<p>BTS, a South Korean boy band beloved worldwide, is <span id="spanHghlt4dfb">the</span> first K-POP group to win the Top Social Artist Award at the Billboard Music Awards, and has broken records with pre-sales of its single "Love Yourself: <span id="spanHghlt0925">Her"</span> released last month.</p>
<p>
<b><u>About the BT21 Characters</u></b><b>:</b>
</p>
<p>TATA, who was always curious about everything outside of his universe, decided to become a superstar on Earth after accidently landing there during his travels. He soon begins his journey with members RJ, CHIMMY, COOKY, MANG, SHOOKY and KOYA to become BT21, becoming a global superstar. And this is how BT21 begins.</p>
<p>
<b><u>About <span class="xn-person">LINE FRIENDS</span></u></b>
</p>
<p>
<span class="xn-person">LINE FRIENDS</span> is a global brand featuring 11 characters which were originally created for use as stickers for leading mobile messenger application LINE and its 200 million active worldwide users. With signature characters such as Brown, Choco and Cony, <span class="xn-person">LINE FRIENDS</span> has collaborated with a number of renowned brands around the world, including LAMY, L'Occitane, Brompton and others. <span class="xn-person">LINE FRIENDS</span> has operated 87 stores globally in a total of 11 markets worldwide, in cities such <span class="xn-location">Seoul</span>, <span class="xn-location">New York</span>, <span class="xn-location">Shanghai</span>, and <span class="xn-location">Tokyo</span>. <span class="xn-person">LINE FRIENDS</span> became an independent company in <span class="xn-chron">January 2015</span>. For more information please visit <a href="http://www.linefriends.com/" rel="nofollow" target="_blank">http://www.LINEFRIENDS.com</a>.</p>
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<p id="PURL">View original content with multimedia:<a href="http://www.prnewswire.com/news-releases/line-friends-globally-launches-new-bt21-characters-inspired-by-k-pop-boy-band-bts-300537730.html" id="PRNURL" rel="nofollow">http://www.prnewswire.com/news-releases/line-friends-globally-launches-new-bt21-characters-inspired-by-k-pop-boy-band-bts-300537730.html</a>
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<p>SOURCE <span class="xn-person">LINE FRIENDS</span>
</p>
</div>
<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=CN17453&Transmission_Id=201710170900PR_NEWS_USPR_____CN17453&DateId=20171017" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: Sojung Shim, +82-2-2022-8208/ +82-10-7323-0104, Sojung.shim@edelman.com <br>
</p>
<p>Web Site: <a class="release-link" href="https://www.linefriends.com/" target="_newbrowser">https://www.linefriends.com/</a>
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font-size: 10px;
line-height: 125%;
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/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
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.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
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* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
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padding-bottom: 20px;
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* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
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* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
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font-size: 14px;
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padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
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color: #3d98c6;
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* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
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padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
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display: inline;
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max-width: 260px;
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* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
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/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 10px;
line-height: 150%;
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">LINE FRIENDS Globally Launches New 'BT21' Characters Inspired by K-Pop Boy Band BTS</h1>
<h2 class="xn-hedline">"LINE FRIENDS Meets Global Rising Stars BTS!"</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">SEOUL, South Korea, Oct. 17, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">SEOUL, South Korea</span>, <span class="xn-chron">Oct. 17, 2017</span> /PRNewswire/ -- </p>
<ul type="disc">
<li>
<b><span class="xn-person">LINE FRIENDS</span> unveiled its BT21 characters as the first output from company's 'FRIENDS CREATORS' project </b>
</li>
<li>
<b>All seven members of BTS participated in the entire process in creating individualized characters, rather than just using the artist's name</b>
</li>
<li>
<b>Only 10 days after launching the BT21 stickers, they have rapidly gone viral, recording more than 8 million downloads, gaining 420,000 followers on BT21's official social media channels and exceeding over 71 million exposures on Twitter </b>
</li>
<li>
<b><span class="xn-person">LINE FRIENDS</span> has introduced the BT21 stickers for free </b><b>through its <span class="xn-person">LINE STORE</span> in 230 countries worldwide, and plans to diversify the characters into products and games.</b>
</li>
</ul>
<p>BT21 characters, created by global character brand LINE FRIENDS in collaboration with K-Pop Boy Band BTS, are finally unveiled and are already a sensation. </p>
<p>
<span class="xn-person">LINE FRIENDS</span> revealed a total of eight new BT21 characters, inspired by each individual BTS member with characteristics including personality, values and taste, through its <span class="xn-person">LINE STORE</span> and official BT21 social media channels. Only 10 days after being released on <span class="xn-chron">September 26</span>, the characters have already recorded more than 8 million downloads and 71 million Twitter exposures. Moreover, the official social media channels for BT21 including Twitter (twitter.com/BT21_), Instagram, and YouTube have reached over 420,000 users, demonstrating its rapid growth in popularity. In fact, a number of fans from around the world have on their own created fan art pieces using BT21 characters, creating even more buzz.</p>
<p>The BT21 line of characters is the first output from <span class="xn-person">LINE FRIENDS's</span> new 'FRIENDS CREATORS' project, which focuses on creating new Intellectual Property (IP) with global artists. 'FRIENDS CREATORS' is <span class="xn-person">LINE FRIENDS's</span> long-term unique and creative strategy to create a new kind of character IP business with the company's capabilities and assets in the character business, based on the creativity of global artists from different fields. </p>
<p>The launch of the BT21 cast of characters is significant in that it marks the first time in the character industry that all of the members of a group have actively participated in the entire process of creating unique characters. BT21 members drew sketches and detailed the characteristics, preferences and values of each character in close collaboration with <span class="xn-person">LINE FRIENDS</span>, rather than simply creating characters with the physical appearance of the artists. </p>
<p>Based on the great popularity of the BT21 characters, <span class="xn-person">LINE FRIENDS</span> will release a behind-the-scenes video featuring BTS creating their BT21 characters and introduce a wide variety of BT21 merchandise and games later. In particular, <span class="xn-person">LINE FRIENDS</span> will showcase its BT21 products at its <span class="xn-person">LINE FRIENDS</span> flagship store in <span class="xn-location">New York</span> and a famous Korean luxury boutique 'Boon The Shop' in <span class="xn-location">Seoul</span> this coming December. The products will be available in <span class="xn-location">Japan</span>, <span class="xn-location">Taiwan</span>, <span class="xn-location">Hong Kong</span> and <span class="xn-location">Thailand</span> as well. </p>
<p>"BTS, the first artist to join the 'FRIENDS CREATORS' Project, clearly embodies the key <span class="xn-person">LINE FRIENDS'</span> philosophies - Global, Millennial and Trend. BTS is a modern storyteller who can share the story about the development of its characters and how they reflect each member's characteristics," said <span class="xn-person">LINE FRIENDS</span>. The company added, "<span class="xn-person">LINE FRIENDS</span> will continue to put its full efforts into collaborating with leading global artists to create new IP and content that will be loved by existing fans and even the younger generation in their teens and 20s. </p>
<p>A total of 14 episodes of behind-the-scenes clips about the development of BT21 characters will be released on <span class="xn-chron">October 17</span> through the official BT21 YouTube channel (<a href="https://www.youtube.com/BT21_official" rel="nofollow" target="_blank"><span id="spanHghltfe4d">http://www.youtube.com/BT21_official</span></a>) and official website (<a href="http://www.bt21.com/" rel="nofollow" target="_blank">http://www.bt21.com</a>). The first episode is uploaded here: (<a href="https://www.youtube.com/watch?v=OCtCmqoP2RI" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=OCtCmqoP2RI</a>)</p>
<p>BTS, a South Korean boy band beloved worldwide, is <span id="spanHghlt4dfb">the</span> first K-POP group to win the Top Social Artist Award at the Billboard Music Awards, and has broken records with pre-sales of its single "Love Yourself: <span id="spanHghlt0925">Her"</span> released last month.</p>
<p>
<b><u>About the BT21 Characters</u></b><b>:</b>
</p>
<p>TATA, who was always curious about everything outside of his universe, decided to become a superstar on Earth after accidently landing there during his travels. He soon begins his journey with members RJ, CHIMMY, COOKY, MANG, SHOOKY and KOYA to become BT21, becoming a global superstar. And this is how BT21 begins.</p>
<p>
<b><u>About <span class="xn-person">LINE FRIENDS</span></u></b>
</p>
<p>
<span class="xn-person">LINE FRIENDS</span> is a global brand featuring 11 characters which were originally created for use as stickers for leading mobile messenger application LINE and its 200 million active worldwide users. With signature characters such as Brown, Choco and Cony, <span class="xn-person">LINE FRIENDS</span> has collaborated with a number of renowned brands around the world, including LAMY, L'Occitane, Brompton and others. <span class="xn-person">LINE FRIENDS</span> has operated 87 stores globally in a total of 11 markets worldwide, in cities such <span class="xn-location">Seoul</span>, <span class="xn-location">New York</span>, <span class="xn-location">Shanghai</span>, and <span class="xn-location">Tokyo</span>. <span class="xn-person">LINE FRIENDS</span> became an independent company in <span class="xn-chron">January 2015</span>. For more information please visit <a href="http://www.linefriends.com/" rel="nofollow" target="_blank">http://www.LINEFRIENDS.com</a>.</p>
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder0">
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<p id="PURL">View original content with multimedia:<a href="http://www.prnewswire.com/news-releases/line-friends-globally-launches-new-bt21-characters-inspired-by-k-pop-boy-band-bts-300537730.html" id="PRNURL" rel="nofollow">http://www.prnewswire.com/news-releases/line-friends-globally-launches-new-bt21-characters-inspired-by-k-pop-boy-band-bts-300537730.html</a>
</p>
<p>SOURCE <span class="xn-person">LINE FRIENDS</span>
</p>
</div>
<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=CN17453&Transmission_Id=201710170900PR_NEWS_USPR_____CN17453&DateId=20171017" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: Sojung Shim, +82-2-2022-8208/ +82-10-7323-0104, Sojung.shim@edelman.com <br>
</p>
<p>Web Site: <a class="release-link" href="https://www.linefriends.com/" target="_newbrowser">https://www.linefriends.com/</a>
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