LG Delivers Ultimate Surprise To TV's Most Serious Watchers
Poster: SySAdmin
Posted on June 26, 2017 at 7:35:01 AM
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<h1 class="xn-hedline">LG Delivers Ultimate Surprise To TV's Most Serious Watchers</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">Stars of Netflix Original Series Hand-Deliver World's Most Acclaimed OLED TV to Select Binge Watchers' Living Rooms</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">ENGLEWOOD CLIFFS, N.J., June 26, 2017</p>
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<span class="right" id="playercontainer"> </span><span class="xn-location">ENGLEWOOD CLIFFS, N.J.</span>, <span class="xn-chron">June 26, 2017</span> /PRNewswire/ -- Busting out of the "techs and specs" rat race that has defined TV product marketing, LG Electronics <span class="xn-location">USA</span> is launching a social media campaign that taps into a whole new breed of TV watcher born from the streaming era – the "Serious Watcher." And with the breakthrough LG OLED technology, these binge-watching, season-craving, extra-content-seeking, insatiable fans will now get the state-of the-art viewing experience worthy of their love of television. </p>
<p>"Since the dawn of television, product marketers have focused mainly on specs, often overlooking the reason people buy TVs in the first place: the content they love to watch," said <span class="xn-person">Michelle Fernandez</span>, head of home entertainment marketing, LG Electronics USA. "And while we're leading today's TV technological revolution with LG OLED TVs, we dreamed of a more emotional connection between our products and the passions of consumers." </p>
<p>LG teamed with legendary prank director <span class="xn-person">Jeff Tremaine</span> to give fans an experience of a lifetime through surprise deliveries of LG OLED TVs by beloved Netflix original series characters. In the first installment, they surprise an "Orange Is the New Black" fan with a <a href="http://www.seriouswatcher.com/" rel="nofollow" target="_blank"><b><u>special delivery</u></b></a> from series favorite inmate <span class="xn-person">Lorna Morello</span>. Actress <span class="xn-person">Yael Stone</span>, completely in character as Morello, delivers the new LG OLED TV, shocking the fan (whose name non-coincidentally is Christopher, or "Chrisopha," as Morello would say). The video culminates with the line, "The way shows want to be watched. LG OLED. The TV for the Serious Watcher." </p>
<p>"Serious Watchers aren't an exclusive bunch. We all have a show we're obsessed with, like 'Orange is the New Black.' LG wanted to connect the love we all have for these shows to the way we watch them, and remind people they owe it to themselves and the show creators to view these shows the best way possible – turning the TV itself into a badge of honor," said <span class="xn-person">Stu Mair</span>, executive creative director at FCB New York, who worked with LG on the online video campaign.</p>
<p>As the OLED TV pioneer, LG offers the industry's widest OLED TV selection with 10 models including the amazing blade-slim B7 and C7 LG OLED TV series, Picture-on-Glass E7 and G7 LG OLED TV series, and the unique Picture-on-Wall LG SIGNATURE OLED TV W7 series. </p>
<p>In the months ahead, LG will be launching a series of unforgettable social activations, entertaining, rewarding and challenging the #SeriousWatcher community to prove just how serious they are in unexpected and sometimes extreme ways. </p>
<p>For more information on LG OLED TVs, please visit <a href="http://www.seriouswatcher.com/" rel="nofollow" target="_blank"><b>http://www.seriouswatcher.com</b></a>.</p>
<p>
<i>"LG" and the LG logo are trademarks of LG Corp. Other company and product names may be trademarks of their respective owners.</i>
</p>
<p>
<b>About LG Electronics <span class="xn-location">USA</span>
<br>
</b>LG Electronics <span class="xn-location">USA</span> Inc., based in <span class="xn-location">Englewood Cliffs, N.J.</span>, is the North American subsidiary of LG Electronics, Inc., a <span class="xn-money">$48 billion</span> global force and technology leader in home appliances, consumer electronics and mobile communications. LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in <span class="xn-location">the United States</span>, all under LG's "Life's Good" marketing theme.</p>
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<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder2">
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<p>SOURCE LG Electronics <span class="xn-location">USA</span>
</p>
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<p>CONTACT: LG Electronics USA, Chris De Maria, 201 408 9111, christopher.demaria@lge.com; Will Tsang, 212 880 5251, william.tsang@lg-one.com <br>
</p>
<p>Web Site: <a class="release-link" href="http://www.lg.com/us" target="_newbrowser">http://www.lg.com/us</a>
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*/
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* @tip Make the first-level headings larger in size for better readability on small screens.
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/**
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/**
* @tip Make the third-level headings larger in size for better readability on small screens.
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/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
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* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
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* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
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* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
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font-size: 18px !important;
line-height: 125% !important;
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<h1 class="xn-hedline">LG Delivers Ultimate Surprise To TV's Most Serious Watchers</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">Stars of Netflix Original Series Hand-Deliver World's Most Acclaimed OLED TV to Select Binge Watchers' Living Rooms</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">ENGLEWOOD CLIFFS, N.J., June 26, 2017</p>
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<span class="right" id="playercontainer"> </span><span class="xn-location">ENGLEWOOD CLIFFS, N.J.</span>, <span class="xn-chron">June 26, 2017</span> /PRNewswire/ -- Busting out of the "techs and specs" rat race that has defined TV product marketing, LG Electronics <span class="xn-location">USA</span> is launching a social media campaign that taps into a whole new breed of TV watcher born from the streaming era – the "Serious Watcher." And with the breakthrough LG OLED technology, these binge-watching, season-craving, extra-content-seeking, insatiable fans will now get the state-of the-art viewing experience worthy of their love of television. </p>
<p>"Since the dawn of television, product marketers have focused mainly on specs, often overlooking the reason people buy TVs in the first place: the content they love to watch," said <span class="xn-person">Michelle Fernandez</span>, head of home entertainment marketing, LG Electronics USA. "And while we're leading today's TV technological revolution with LG OLED TVs, we dreamed of a more emotional connection between our products and the passions of consumers." </p>
<p>LG teamed with legendary prank director <span class="xn-person">Jeff Tremaine</span> to give fans an experience of a lifetime through surprise deliveries of LG OLED TVs by beloved Netflix original series characters. In the first installment, they surprise an "Orange Is the New Black" fan with a <a href="http://www.seriouswatcher.com/" rel="nofollow" target="_blank"><b><u>special delivery</u></b></a> from series favorite inmate <span class="xn-person">Lorna Morello</span>. Actress <span class="xn-person">Yael Stone</span>, completely in character as Morello, delivers the new LG OLED TV, shocking the fan (whose name non-coincidentally is Christopher, or "Chrisopha," as Morello would say). The video culminates with the line, "The way shows want to be watched. LG OLED. The TV for the Serious Watcher." </p>
<p>"Serious Watchers aren't an exclusive bunch. We all have a show we're obsessed with, like 'Orange is the New Black.' LG wanted to connect the love we all have for these shows to the way we watch them, and remind people they owe it to themselves and the show creators to view these shows the best way possible – turning the TV itself into a badge of honor," said <span class="xn-person">Stu Mair</span>, executive creative director at FCB New York, who worked with LG on the online video campaign.</p>
<p>As the OLED TV pioneer, LG offers the industry's widest OLED TV selection with 10 models including the amazing blade-slim B7 and C7 LG OLED TV series, Picture-on-Glass E7 and G7 LG OLED TV series, and the unique Picture-on-Wall LG SIGNATURE OLED TV W7 series. </p>
<p>In the months ahead, LG will be launching a series of unforgettable social activations, entertaining, rewarding and challenging the #SeriousWatcher community to prove just how serious they are in unexpected and sometimes extreme ways. </p>
<p>For more information on LG OLED TVs, please visit <a href="http://www.seriouswatcher.com/" rel="nofollow" target="_blank"><b>http://www.seriouswatcher.com</b></a>.</p>
<p>
<i>"LG" and the LG logo are trademarks of LG Corp. Other company and product names may be trademarks of their respective owners.</i>
</p>
<p>
<b>About LG Electronics <span class="xn-location">USA</span>
<br>
</b>LG Electronics <span class="xn-location">USA</span> Inc., based in <span class="xn-location">Englewood Cliffs, N.J.</span>, is the North American subsidiary of LG Electronics, Inc., a <span class="xn-money">$48 billion</span> global force and technology leader in home appliances, consumer electronics and mobile communications. LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in <span class="xn-location">the United States</span>, all under LG's "Life's Good" marketing theme.</p>
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<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder2">
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<p>SOURCE LG Electronics <span class="xn-location">USA</span>
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<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=CG25429&Transmission_Id=201706260800PR_NEWS_USPR_____CG25429&DateId=20170626" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: LG Electronics USA, Chris De Maria, 201 408 9111, christopher.demaria@lge.com; Will Tsang, 212 880 5251, william.tsang@lg-one.com <br>
</p>
<p>Web Site: <a class="release-link" href="http://www.lg.com/us" target="_newbrowser">http://www.lg.com/us</a>
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