Bud Light All-Stars Returns to Esports in 2017 with New Players and Games
Poster: SySAdmin
Posted on May 25, 2017 at 9:14:01 AM
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">Bud Light All-Stars Returns to Esports in 2017 with New Players and Games</h1>
<h2 class="xn-hedline">Four top North American esports players will be chosen by fans to become this year's Bud Light All-Stars</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">NEW YORK, May 25, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">NEW YORK</span>, <span class="xn-chron">May 25, 2017</span> /PRNewswire/ -- Bud Light today announced the 2017 Bud Light All-Star nominees, consisting of 16 top North American esports players. Esports fans can vote for their favorite players from four different games – Call of Duty, Counter-Strike: Global Offensive, Hearthstone and Street Fighter V to become a Bud Light All-Star. Voting begins today and fans are able to choose one player from each of the four games, who will ultimately make up the Bud Light All-Stars roster that will be announced in late June. </p>
<p>Bud Light All-Stars has been revamped for its second year to focus more centrally on engaging esports fans digitally. Every Thursday, beginning <span class="xn-chron">June 29</span> and running through December, a different Bud Light All-Star will stream from <a href="https://www.twitch.tv/budlight" rel="nofollow" target="_blank">Bud Light's Twitch channel</a> during the Bud Light Happy Hour and fans will get to watch unique content while also having a chance to win exclusive prizes. This marks a significant, two month expansion in the program's length this year. Additionally, a documentary-style film will be produced for each of the Bud Light All-Stars that will explore their journey to esports stardom. </p>
<p>"We took a big first step last year when we introduced Bud Light All-Stars, and through our live and digital programming we learned a lot about what esports fans want to see from brands," said <span class="xn-person">Eelco van der Noll</span>, vice president of experiential marketing at Anheuser-Busch. "We listened to both fans and players, and this year they'll see a stronger focus on enhanced digital experiences that consistently bring them and their friends closer to their favorite top players in <span class="xn-location">North America</span>."</p>
<p>Bud Light All-Stars will live primarily in the digital space, but Bud Light will continue to engage esports fans through live experiences as well. It will be introducing a trial program this year to work with bars and restaurants to deliver experiences tailored specifically to esports fans, and it recently expanded its relationship with DreamHack to feature a Bud Light Lounge at both DreamHack Austin and DreamHack Atlanta. </p>
<p>A full list of Bud Light All-Star nominees can be found at below and at <a href="http://www.budlightallstars.com/" rel="nofollow" target="_blank">http://www.budlightallstars.com</a>, and fans 21 and over can head there to submit their votes through <span class="xn-chron">June 8</span>. </p>
<p> </p>
<div>
<table border="1" cellpadding="0" cellspacing="0" class="prntblns">
<tr>
<td class="prnsbtb0 prnrbrb0 prnvab prnsbbs prntac prnpl6 prnsblb0 prnpr6" colspan="4">
<p class="prnews_p">
<span class="prnews_span"><b>2017 BUD LIGHT ALL-STAR NOMINEES </b></span>
</p>
</td>
</tr>
<tr>
<td class="prnsbts prnrbrs prnvab prnsbbs prntac prnpl6 prnsbls prnpr6">
<p class="prnews_p">
<span class="prnews_span"><b>Call of Duty</b></span>
</p>
</td>
<td class="prngen4">
<p class="prnews_p">
<span class="prnews_span"><b>Counter Strike: <br>Global Offensive</b></span>
</p>
</td>
<td class="prngen4">
<p class="prnews_p">
<span class="prnews_span"><b>Hearthstone</b></span>
</p>
</td>
<td class="prngen4">
<p class="prnews_p">
<span class="prnews_span"><b>Street Fighter V</b></span>
</p>
</td>
</tr>
<tr>
<td class="prngen5">
<p class="prnews_p">
<span class="prnews_span">Scump</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">JDM</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">Reynad</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">JWong</span>
</p>
</td>
</tr>
<tr>
<td class="prngen5">
<p class="prnews_p">
<span class="prnews_span">Clayster</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">SGares</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">Hafu</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">Marn</span>
</p>
</td>
</tr>
<tr>
<td class="prngen5">
<p class="prnews_p">
<span class="prnews_span">Crimsix</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">Rush</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">Firebat</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">Flash</span>
</p>
</td>
</tr>
<tr>
<td class="prngen5">
<p class="prnews_p">
<span class="prnews_span">Jkap</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">Shahzam</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">HotMEOWTH</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">Chris Tatarian</span>
</p>
</td>
</tr>
</table>
</div>
<p>For more information about Bud Light, visit <a href="http://www.budlight.com/" rel="nofollow" target="_blank">http://www.BudLight.com</a> or follow the conversation on social media with @BudLightesports.</p>
<p>
<b><u>About Bud Light</u></b><b><u>
<br>
</u></b>Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in <span class="xn-location">the United States</span>. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit <a href="http://www.budlight.com/" rel="nofollow" target="_blank">http://www.BudLight.com</a><u>.</u>
</p>
<p></p>
<p>For More Information: <br>
<span class="xn-person">Miles Ritenour</span>
<br>
<a href="mailto:media@anheuser-busch.com" rel="nofollow" target="_blank">media@anheuser-busch.com</a> <br>
<span class="xn-person">Will Cutrone</span>
<br>
<a href="mailto:wcutrone@3pmagency.com" rel="nofollow" target="_blank">wcutrone@3pmagency.com</a>
</p>
<p></p>
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<p>SOURCE Bud Light</p>
</div>
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<p>Web Site: <a class="release-link" href="http://www.BudLight.com" target="_newbrowser">http://www.BudLight.com</a>
<br>
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/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
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line-height: 125% !important;
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* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
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font-family: Helvetica;
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* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
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color: #3d98c6;
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*/
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height: auto !important;
max-width: 480px !important;
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* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
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* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
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line-height: 125% !important;
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*/
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font-size: 16px !important;
line-height: 125% !important;
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/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
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.footerContent a {
display:block !important;
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display: inline-block !important;
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">Bud Light All-Stars Returns to Esports in 2017 with New Players and Games</h1>
<h2 class="xn-hedline">Four top North American esports players will be chosen by fans to become this year's Bud Light All-Stars</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">NEW YORK, May 25, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">NEW YORK</span>, <span class="xn-chron">May 25, 2017</span> /PRNewswire/ -- Bud Light today announced the 2017 Bud Light All-Star nominees, consisting of 16 top North American esports players. Esports fans can vote for their favorite players from four different games – Call of Duty, Counter-Strike: Global Offensive, Hearthstone and Street Fighter V to become a Bud Light All-Star. Voting begins today and fans are able to choose one player from each of the four games, who will ultimately make up the Bud Light All-Stars roster that will be announced in late June. </p>
<p>Bud Light All-Stars has been revamped for its second year to focus more centrally on engaging esports fans digitally. Every Thursday, beginning <span class="xn-chron">June 29</span> and running through December, a different Bud Light All-Star will stream from <a href="https://www.twitch.tv/budlight" rel="nofollow" target="_blank">Bud Light's Twitch channel</a> during the Bud Light Happy Hour and fans will get to watch unique content while also having a chance to win exclusive prizes. This marks a significant, two month expansion in the program's length this year. Additionally, a documentary-style film will be produced for each of the Bud Light All-Stars that will explore their journey to esports stardom. </p>
<p>"We took a big first step last year when we introduced Bud Light All-Stars, and through our live and digital programming we learned a lot about what esports fans want to see from brands," said <span class="xn-person">Eelco van der Noll</span>, vice president of experiential marketing at Anheuser-Busch. "We listened to both fans and players, and this year they'll see a stronger focus on enhanced digital experiences that consistently bring them and their friends closer to their favorite top players in <span class="xn-location">North America</span>."</p>
<p>Bud Light All-Stars will live primarily in the digital space, but Bud Light will continue to engage esports fans through live experiences as well. It will be introducing a trial program this year to work with bars and restaurants to deliver experiences tailored specifically to esports fans, and it recently expanded its relationship with DreamHack to feature a Bud Light Lounge at both DreamHack Austin and DreamHack Atlanta. </p>
<p>A full list of Bud Light All-Star nominees can be found at below and at <a href="http://www.budlightallstars.com/" rel="nofollow" target="_blank">http://www.budlightallstars.com</a>, and fans 21 and over can head there to submit their votes through <span class="xn-chron">June 8</span>. </p>
<p> </p>
<div>
<table border="1" cellpadding="0" cellspacing="0" class="prntblns">
<tr>
<td class="prnsbtb0 prnrbrb0 prnvab prnsbbs prntac prnpl6 prnsblb0 prnpr6" colspan="4">
<p class="prnews_p">
<span class="prnews_span"><b>2017 BUD LIGHT ALL-STAR NOMINEES </b></span>
</p>
</td>
</tr>
<tr>
<td class="prnsbts prnrbrs prnvab prnsbbs prntac prnpl6 prnsbls prnpr6">
<p class="prnews_p">
<span class="prnews_span"><b>Call of Duty</b></span>
</p>
</td>
<td class="prngen4">
<p class="prnews_p">
<span class="prnews_span"><b>Counter Strike: <br>Global Offensive</b></span>
</p>
</td>
<td class="prngen4">
<p class="prnews_p">
<span class="prnews_span"><b>Hearthstone</b></span>
</p>
</td>
<td class="prngen4">
<p class="prnews_p">
<span class="prnews_span"><b>Street Fighter V</b></span>
</p>
</td>
</tr>
<tr>
<td class="prngen5">
<p class="prnews_p">
<span class="prnews_span">Scump</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">JDM</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">Reynad</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">JWong</span>
</p>
</td>
</tr>
<tr>
<td class="prngen5">
<p class="prnews_p">
<span class="prnews_span">Clayster</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">SGares</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">Hafu</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">Marn</span>
</p>
</td>
</tr>
<tr>
<td class="prngen5">
<p class="prnews_p">
<span class="prnews_span">Crimsix</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">Rush</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">Firebat</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">Flash</span>
</p>
</td>
</tr>
<tr>
<td class="prngen5">
<p class="prnews_p">
<span class="prnews_span">Jkap</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">Shahzam</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">HotMEOWTH</span>
</p>
</td>
<td class="prngen6">
<p class="prnews_p">
<span class="prnews_span">Chris Tatarian</span>
</p>
</td>
</tr>
</table>
</div>
<p>For more information about Bud Light, visit <a href="http://www.budlight.com/" rel="nofollow" target="_blank">http://www.BudLight.com</a> or follow the conversation on social media with @BudLightesports.</p>
<p>
<b><u>About Bud Light</u></b><b><u>
<br>
</u></b>Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in <span class="xn-location">the United States</span>. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit <a href="http://www.budlight.com/" rel="nofollow" target="_blank">http://www.BudLight.com</a><u>.</u>
</p>
<p></p>
<p>For More Information: <br>
<span class="xn-person">Miles Ritenour</span>
<br>
<a href="mailto:media@anheuser-busch.com" rel="nofollow" target="_blank">media@anheuser-busch.com</a> <br>
<span class="xn-person">Will Cutrone</span>
<br>
<a href="mailto:wcutrone@3pmagency.com" rel="nofollow" target="_blank">wcutrone@3pmagency.com</a>
</p>
<p></p>
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder2">
</div>
<p>SOURCE Bud Light</p>
</div>
<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=NY99999&Transmission_Id=201705251000PR_NEWS_USPR_____NY99999&DateId=20170525" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>Web Site: <a class="release-link" href="http://www.BudLight.com" target="_newbrowser">http://www.BudLight.com</a>
<br>
</p>
<hr>
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