Hasbro And DMG Entertainment Launch World's First Transformers(TM) Digital AR/VR Experience Centers
Poster: SySAdmin
Posted on May 23, 2017 at 12:07:01 PM
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<h1 class="xn-hedline">Hasbro And DMG Entertainment Launch World's First Transformers™ Digital AR/VR Experience Centers</h1>
<h2 class="xn-hedline">Highly Interactive, Immersive Digital Simulation Experience Centers Give Fans Up-Close Encounters and Adventures with Transformers Characters</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">BEVERLY HILLS, Calif., May 23, 2017</p>
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<p>
<span class="xn-location">BEVERLY HILLS, Calif.</span>, <span class="xn-chron">May 23, 2017</span> /PRNewswire/ -- In collaboration with Hasbro, <span class="xn-person">Dan Mintz's</span> DMG Entertainment is launching highly-immersive, interactive Transformers digital simulation experience centers. Featuring up-close and personal character interactions, highly immersive virtual and augmented reality technology, interactive environments and activities featuring the latest digital technologies, guests will experience the Transformers universe like never before. Debuting in <span class="xn-location">Shanghai</span> this summer, the centers will expand to other <span class="xn-location">China</span> cities regularly over the next five years and be designed with the global audience in mind.</p>
<p>Born from the massively popular multi-billion dollar franchise, the Transformers centers put participants right in the middle of the action, allowing them to immerse themselves side by side with the characters and engage in a variety of missions. Imagine battling against the evil Decepticons on Cybertron alongside <span class="xn-person">Optimus Prime</span>, or climbing behind the wheel of Bumblebee for the ultimate driving experience. Guests of all ages can unleash their inner hero in this immersive, next-generation adventure, right alongside their favorite Transformers characters. </p>
<p>"We're pushing the boundaries of creative storytelling by harnessing innovative, immersive and interactive technology that brings fans into the Transformers world like never before," said Mintz. </p>
<p>The Transformers franchise, which began with a toy line more than 30 years ago, has expanded to include comic books, animated series, films, video games and consumer products. The most recent Transformers film, 2014's <i>TRANSFORMERS: AGE OF EXTINCTION</i><i>, </i>earned more than <span class="xn-money">$850 million</span> internationally. TRANSFORMERS: THE LAST KNIGHT opens worldwide on <span class="xn-chron">June 21</span> with additional sequels planned for release in 2018 and 2019.</p>
<p>"We're very excited to work with DMG as we launch into the rapidly growing space of VR, AR and other mixed reality experiences," said <span class="xn-person">Simon Waters</span>, General Manager, Senior Vice President, Entertainment and Consumer Products, Hasbro. "The Transformers digital simulation centers will offer fans an incredibly immersive experience that's truly ... 'More Than Meets the Eye.'"</p>
<p>DMG, in collaboration with S2BN, is also in development on a Transformers Live show.</p>
<p>
<b><u>About Hasbro</u></b>
<br>Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at <a href="http://www.hasbro.com" rel="nofollow">http://www.hasbro.com</a>, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).</p>
<p>
<b>About DMG Entertainment</b>
<br>DMG Entertainment is a global media and entertainment company with diverse holdings and operations across motion pictures, television, comic book publishing, gaming, next-gen technology and location-based entertainment. An entertainment powerhouse valued at more than <span class="xn-money">$6 billion</span>, DMG Yinji is publicly listed in <span class="xn-location">China</span>. The studio's films include the critically acclaimed sci-fi time travel hit LOOPER and the global blockbuster IRON MAN 3. Later this year, DMG and <span class="xn-person">James Cameron</span> will bring TERMINATOR 2 back to the big screen in an immersive 3D special edition. Other upcoming releases include BASTARDS with <span class="xn-person">Owen Wilson</span> and <span class="xn-person">Ed Helms</span>, <span class="xn-person">John Curran's</span> CHAPPAQUIDDICK and THE PACT Starring Leslie Mann and <span class="xn-person">John Cena</span>. </p>
<p>Headquartered in <span class="xn-location">Beverly Hills, California</span>, DMG Entertainment boasts an impressive roster of world-class intellectual properties including Valiant's comic book universe, featuring more than 2,000 iconic characters; <span class="xn-person">Brandon Sanderson's</span> fictional universe Cosmere, a library of epic fantasies including the complete <i>Mistborn</i> series and <i>The Stormlight Archive: The Way of Kings</i>; <span class="xn-person">Ken Liu's</span> award-winning epic fantasy novel <i>The Grace of Kings</i>; and the original animated character Mini Marilyn® based on <span class="xn-person">Marilyn Monroe</span>. DMG Entertainment also partnered with Hasbro on the world's first Transformers™-themed live-action entertainment project and recently launched DMG VR, a best-in-class immersive entertainment unit dedicated to the fast-growing medium of Virtual Reality. Arcturus is the first incubated company under the DMG VR umbrella. For more information, visit <a href="http://www.dmg-entertainment.com/" rel="nofollow" target="_blank">http://www.dmg-entertainment.com</a>.</p>
<p> </p>
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder2">
</div>
<p>SOURCE DMG Entertainment</p>
</div>
<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=LA98233&Transmission_Id=201705231200PR_NEWS_USPR_____LA98233&DateId=20170523" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: Norma Velvikis, norma.velvikis@dmg-entertainment.com, 818-370-4430; or Erin Pearce, Erin.pearce@hasbro.com, 401-727-5086 <br>
</p>
<p>Web Site: <a class="release-link" href="http://www.dmg-entertainment.com" target="_newbrowser">http://www.dmg-entertainment.com</a>
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/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
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/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
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background-color: #DEE0E2;
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/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
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/**
* @tip Set the border for your email.
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margin-top: 0;
margin-right: 0;
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margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
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/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
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font-weight: normal;
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text-align: left;
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h4.subtitle {
color: #808080 !important;
font-size: 14px;
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* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
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/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
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/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: Helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
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/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
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#headerImage{
height: auto;
max-width: 600px;
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#socialShare img {
margin-right: 3px;
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/* ========== Body Styles ========== */
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* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
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/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
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/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
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/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">Hasbro And DMG Entertainment Launch World's First Transformers™ Digital AR/VR Experience Centers</h1>
<h2 class="xn-hedline">Highly Interactive, Immersive Digital Simulation Experience Centers Give Fans Up-Close Encounters and Adventures with Transformers Characters</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">BEVERLY HILLS, Calif., May 23, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">BEVERLY HILLS, Calif.</span>, <span class="xn-chron">May 23, 2017</span> /PRNewswire/ -- In collaboration with Hasbro, <span class="xn-person">Dan Mintz's</span> DMG Entertainment is launching highly-immersive, interactive Transformers digital simulation experience centers. Featuring up-close and personal character interactions, highly immersive virtual and augmented reality technology, interactive environments and activities featuring the latest digital technologies, guests will experience the Transformers universe like never before. Debuting in <span class="xn-location">Shanghai</span> this summer, the centers will expand to other <span class="xn-location">China</span> cities regularly over the next five years and be designed with the global audience in mind.</p>
<p>Born from the massively popular multi-billion dollar franchise, the Transformers centers put participants right in the middle of the action, allowing them to immerse themselves side by side with the characters and engage in a variety of missions. Imagine battling against the evil Decepticons on Cybertron alongside <span class="xn-person">Optimus Prime</span>, or climbing behind the wheel of Bumblebee for the ultimate driving experience. Guests of all ages can unleash their inner hero in this immersive, next-generation adventure, right alongside their favorite Transformers characters. </p>
<p>"We're pushing the boundaries of creative storytelling by harnessing innovative, immersive and interactive technology that brings fans into the Transformers world like never before," said Mintz. </p>
<p>The Transformers franchise, which began with a toy line more than 30 years ago, has expanded to include comic books, animated series, films, video games and consumer products. The most recent Transformers film, 2014's <i>TRANSFORMERS: AGE OF EXTINCTION</i><i>, </i>earned more than <span class="xn-money">$850 million</span> internationally. TRANSFORMERS: THE LAST KNIGHT opens worldwide on <span class="xn-chron">June 21</span> with additional sequels planned for release in 2018 and 2019.</p>
<p>"We're very excited to work with DMG as we launch into the rapidly growing space of VR, AR and other mixed reality experiences," said <span class="xn-person">Simon Waters</span>, General Manager, Senior Vice President, Entertainment and Consumer Products, Hasbro. "The Transformers digital simulation centers will offer fans an incredibly immersive experience that's truly ... 'More Than Meets the Eye.'"</p>
<p>DMG, in collaboration with S2BN, is also in development on a Transformers Live show.</p>
<p>
<b><u>About Hasbro</u></b>
<br>Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at <a href="http://www.hasbro.com" rel="nofollow">http://www.hasbro.com</a>, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).</p>
<p>
<b>About DMG Entertainment</b>
<br>DMG Entertainment is a global media and entertainment company with diverse holdings and operations across motion pictures, television, comic book publishing, gaming, next-gen technology and location-based entertainment. An entertainment powerhouse valued at more than <span class="xn-money">$6 billion</span>, DMG Yinji is publicly listed in <span class="xn-location">China</span>. The studio's films include the critically acclaimed sci-fi time travel hit LOOPER and the global blockbuster IRON MAN 3. Later this year, DMG and <span class="xn-person">James Cameron</span> will bring TERMINATOR 2 back to the big screen in an immersive 3D special edition. Other upcoming releases include BASTARDS with <span class="xn-person">Owen Wilson</span> and <span class="xn-person">Ed Helms</span>, <span class="xn-person">John Curran's</span> CHAPPAQUIDDICK and THE PACT Starring Leslie Mann and <span class="xn-person">John Cena</span>. </p>
<p>Headquartered in <span class="xn-location">Beverly Hills, California</span>, DMG Entertainment boasts an impressive roster of world-class intellectual properties including Valiant's comic book universe, featuring more than 2,000 iconic characters; <span class="xn-person">Brandon Sanderson's</span> fictional universe Cosmere, a library of epic fantasies including the complete <i>Mistborn</i> series and <i>The Stormlight Archive: The Way of Kings</i>; <span class="xn-person">Ken Liu's</span> award-winning epic fantasy novel <i>The Grace of Kings</i>; and the original animated character Mini Marilyn® based on <span class="xn-person">Marilyn Monroe</span>. DMG Entertainment also partnered with Hasbro on the world's first Transformers™-themed live-action entertainment project and recently launched DMG VR, a best-in-class immersive entertainment unit dedicated to the fast-growing medium of Virtual Reality. Arcturus is the first incubated company under the DMG VR umbrella. For more information, visit <a href="http://www.dmg-entertainment.com/" rel="nofollow" target="_blank">http://www.dmg-entertainment.com</a>.</p>
<p> </p>
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder2">
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<p>SOURCE DMG Entertainment</p>
</div>
<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=LA98233&Transmission_Id=201705231200PR_NEWS_USPR_____LA98233&DateId=20170523" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: Norma Velvikis, norma.velvikis@dmg-entertainment.com, 818-370-4430; or Erin Pearce, Erin.pearce@hasbro.com, 401-727-5086 <br>
</p>
<p>Web Site: <a class="release-link" href="http://www.dmg-entertainment.com" target="_newbrowser">http://www.dmg-entertainment.com</a>
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