Microsoft To Use Comics For Antipiracy

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Dubbed "Genuine Fact Files," the campaign is now launching in the U.S. It went online last month in Italy, France, the U.K., Indonesia, Brazil, Australia and the United Arab Emirates. Microsoft plans to draw attention to it through banner ads on its Web sites and promotional material that it will hand out through partners. By using comics, the company aims to make the message more accessible to a broader audience. They are black and white, in a style similar to newspaper comics.