Weekend Tech News

Author
Aron Schatz
Posted
January 31, 2005
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1735
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Top five brands, Apple is on top.

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n the survey of almost 2,000 ad executives, brand managers and academics by online magazine Brandchannel, Apple ousted search engine Google from last year's top spot, but the surprise to many will be al-Jazeera's entry into the top five.


RFID car keys aren't that secure. Most new cars come with the keyed system.

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The "immobilizer" technology used in the keys has been an enormous success. Texas Instruments alone has its chips in an estimated 150 million keys. Replacing the key on newer cars can cost hundreds of dollars, but the technology is credited with greatly reducing auto theft. Early versions of in-key chips were relatively easy to clone, but the Texas Instruments chips are considered to be among the best. Still, the amount of computing the chip can do is restricted by the fact that it has no power of its own; it builds a slight charge from an electromagnetic field from the car's transmitter.


When I search, I want what is relevant dammit!

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Initiatives focused on the push to create a more personalized search engine are already under way at all of the companies represented here. The experts said that garnering more involvement from people doing searches, and convincing those people to trust the companies with greater amounts of personal data, will be crucial to future search technology.


The $100 mass produced PC?

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The low-cost computer will have a 14-inch color screen, AMD chips, and will run Linux software, Mr. Negroponte said during an interview Friday with Red Herring at the World Economic Forum in Davos, Switzerland. AMD is separately working on a cheap desktop computer for emerging markets. It will be sold to governments for wide distribution.


Why Apple's have one button mice.

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I kid you not, ten times a day I would talk to someone who has never right clicked in their life. After they first do it, they will ASK YOU EVERY TIME if they should right click or left click. Now, though we may not be the typical computer user, Apple is always concerned with creating a user experience that is as intuitive as possible. Giving the average person a right mouse button is like giving a bald man a comb.

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