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With the lawsuit settlement, VIA now has to pay a fee to Intel, and the increase of cost shows this. This puts VIA on par with other chipset companies now.
[QUOTE]The price increase came as little surprise to the market, as VIA will now have to pay licensing fees to Intel. VIAs prices formerly were on average US$2-3 lower than those of other Taiwanese chipset designers such as SiS. During its legal dispute with Intel, VIA had tried to consolidate its market share by offering chipsets at prices that were not only lower than other chipset companies but also close to its production cost. The new pricing policy suggests that the chipset designer is attempting to move its marketing strategy away from mere price competition.[/QUOTE
With the lawsuit settlement, VIA now has to pay a fee to Intel, and the increase of cost shows this. This puts VIA on par with other chipset companies now.
[QUOTE]The price increase came as little surprise to the market, as VIA will now have to pay licensing fees to Intel. VIAs prices formerly were on average US$2-3 lower than those of other Taiwanese chipset designers such as SiS. During its legal dispute with Intel, VIA had tried to consolidate its market share by offering chipsets at prices that were not only lower than other chipset companies but also close to its production cost. The new pricing policy suggests that the chipset designer is attempting to move its marketing strategy away from mere price competition.[/QUOTE